CRM Software Costs UK 2026: Full Pricing Guide

CRM software costs anywhere from £0 to £440 per user per month in the UK. The gap between those two numbers is almost entirely about how much automation, AI and customisation you actually need, not how “good” the CRM is at storing a contact record. This guide breaks down verified 2026 UK pricing for eight CRM platforms, tier by tier, so you can see exactly what a 5-person team pays before you commit to a plan.

Every figure below comes from each provider’s live pricing page, checked in July 2026. We keep dollar-priced tools honestly in dollars rather than guessing a pound conversion, and we flag every mandatory fee that does not appear in the headline per-seat price. For a full feature-by-feature comparison rather than pricing alone, see our best CRM software UK roundup; if you just want to know what a CRM does, start with what is a CRM?

How Much Does CRM Software Cost in the UK?

UK CRM software costs range from £0 to £440 per user per month, depending on tier and provider. Six of the eight platforms in this guide bill in GBP: monday CRM from £10/seat, HubSpot from £7/seat, Freshsales from £7/user, Pipedrive from £14/seat, Zoho CRM from £12/user, and Salesforce from £20/user. Zoho CRM, HubSpot and Freshsales each offer a permanent free tier for 2-3 users. Close CRM and Creatio price only in US dollars, from $9/user/month and roughly $55/user/month respectively, with no published GBP rate. Most GBP providers quote a lower rate for annual billing than monthly, and only some publish the monthly figure separately, so the tables below flag exactly which billing period each price applies to.

The table below shows the entry paid tier for each provider (excluding free tiers), so you can compare like for like before reading the full per-provider breakdown.

Salesforce Pricing Explained

Salesforce is the most expensive CRM in this guide, and the only one that publishes a tier above £280/user/month. Its pricing scales from a heavily limited free tier through six paid editions, each unlocking materially more forecasting, automation and AI capability.

Starter Suite is the only tier Salesforce bills at the same rate whether you pay monthly or annually, at £20/user/month. From Pro Suite upward, the pricing page shows only the annual-billing rate, and whether a higher month-to-month price exists for those tiers is unconfirmed.

Pro Suite also carries a cost that is easy to miss. Web Services API access is not included: it costs an extra $25 USD/user/month on top of the £80 GBP seat price, a mixed-currency add-on worth checking with a sales rep before you budget. Every edition includes a 30-day free trial with no credit card. For the full feature breakdown and a defensible rating, read our Salesforce review.

Pipedrive Pricing Explained

Pipedrive is the CRM most UK buyers search for by name, and its four-tier pricing is straightforward once you know it is quoted ex-VAT and on annual billing by default. Lite starts at £14/seat/month, rising through Growth and the “Most Popular” Premium tier to Ultimate at £79.

All four figures are ex-VAT and confirmed on Pipedrive’s own GBP pricing page, not a currency conversion. Pipedrive states its annual billing saves “up to 42%” against paying monthly, but the exact monthly per-seat rate did not render in our scrape (it sits behind a billing toggle). Treat it as meaningfully higher than the annual figures above rather than a confirmed number.

There is no permanent free tier, and every plan carries a 14-day full-access trial with no credit card required.

Budget for add-ons separately if you need them: LeadBooster starts from £32.50, Projects from £6.67, Campaigns from £13.33, Web Visitors from £41, and Smart Docs from £32.50, none of which are bundled into the seat price. Our full Pipedrive review covers features in depth, and Salesforce vs Pipedrive compares the two head to head.

monday CRM Pricing Explained

monday CRM is the only GBP-priced platform in this guide that publishes both its annual and monthly per-seat rates side by side, which makes the true cost of monthly billing easy to see rather than guess.

Paying monthly instead of annually costs 29-30% more per seat, depending on tier. Watch the catch that trips up small teams: monday CRM’s plans “start from 3 users”, so a solo founder cannot buy a single seat. The per-seat prices above are shown at a 10-seat example team size on the provider’s own pricing page.

Basic covers 1,000 contacts and deals with 20 quotes and invoices a month; Standard and Pro raise those limits substantially and add more automations. There is no permanent free tier for monday CRM specifically (monday.com’s separate Work Management product has one, but that is a different tool). Every tier includes a 14-day free trial. Our monday CRM review covers the board-based interface in detail.

Zoho CRM, HubSpot and Freshsales: The Free-Tier Options

Three providers in this guide give away a genuinely usable free tier rather than a time-limited trial. All three are editorial mentions here rather than partners we monetise, so treat this section as a straight pricing comparison.

Zoho CRM’s paid tiers run Standard £12, Professional £18, Enterprise £35 and Ultimate £42 per user per month, all on the page’s default annual-billing display. A pay-monthly option exists, but its exact rate was not captured on our pass, so treat it as unverified and likely higher.

HubSpot’s Professional tier costs £77/seat/month billed annually (£85 monthly) before you even count the £1,310 onboarding fee, which is not optional and is easy to miss if you only look at the per-seat number; Enterprise adds a £3,050 onboarding fee on top of £135/seat. Freshsales is the cheapest of the three paid entry tiers at £7/user/month (Growth), rising to £29 for Pro and £49 for Enterprise, all billed annually.

How Much Do Close CRM and Creatio Cost?

Close CRM and Creatio are the two platforms in this guide with no published GBP rate. Both price strictly in US dollars, and we present them that way rather than attach a misleading pound sign.

Close CRM’s Solo tier is capped at a single user, so a small team needs Essentials at minimum, from $35/user/month billed annually with unlimited seats and a 14-day trial (30-day money-back guarantee on every tier).

Creatio’s pricing is composable rather than a single per-user number: you pay a Platform fee (Growth $40 or Enterprise $75/user/month) plus at least one Product module at $15/user/month, so a working Sales seat starts at roughly $55/user/month before AI Actions or support. Creatio also carries a $10,000/year minimum purchase and a standard 3-year contract. Both matter more than the per-seat rate for a small team, as the worked example below shows.

What Does a 5-Person Team Actually Pay?

Headline per-seat prices are easy to compare; what they cost a real team is not, because entry and mid tiers unlock very different feature sets. Here is the monthly bill for a 5-person team at each provider’s entry paid tier and one mid tier, using only the per-user rates confirmed above.

For the two dollar-priced tools, the maths works differently. Close CRM’s Essentials tier (the cheapest that supports 5 users, since Solo caps at one) costs 5 × $35 = $175/month billed annually, roughly £138 at a conservative $1 ≈ £0.79 estimate. Your actual cost depends on your card issuer’s exchange rate.

Creatio is the outlier: 5 users on Platform Growth plus the Sales module comes to 5 × $55 = $275/month, or $3,300/year at list price. But that falls below Creatio’s stated $10,000/year minimum purchase, so a 5-person team would pay the minimum regardless of usage, roughly $833/month rather than $275. That single fact matters more than any per-seat number when you are sizing Creatio for a small team.

What Affects CRM Software Cost?

Five factors move the final bill more than the headline per-seat price does. Understanding them before you buy prevents the most common budgeting mistake: quoting the entry tier and paying for the mid tier once the team actually starts using the CRM.

Seat count is the obvious one: every provider here charges per user or per seat, so cost scales directly with headcount, and monday CRM adds a 3-seat minimum on top. Tier matters more than seat count for most teams, since the jump from an entry to a mid tier (Pipedrive Lite to Premium, for example) can be 4x the price for automation, lead scoring and e-signatures.

Billing frequency is a real lever: Pipedrive states up to 42% savings for annual billing, and monday CRM’s own published rates show 22-23% depending on tier.

Add-on modules, such as Pipedrive’s LeadBooster or Freshsales’ CPQ, sit outside the seat price and are easy to forget when budgeting. Contract terms vary widely too, from Salesforce and Zoho’s annual-by-default tiers to Creatio’s standard 3-year term; this pricing-model variety is common across UK SaaS categories, not unique to CRM, as our expense management software comparison also shows for per-seat expense tools.

Hidden CRM Costs to Watch For

Four costs rarely appear in the headline per-seat price, and each one can change which provider is actually cheapest for your team.

Annual-billing lock-in is the trade-off behind every discount in this guide. Pipedrive, monday CRM, Zoho, HubSpot and Freshsales all price their headline rate on annual billing, which means paying upfront for 12 months to get the lower per-seat rate, with no confirmation here of a mid-contract refund if you cancel early.

Per-seat minimums catch small teams out too: monday CRM’s plans “start from 3 users”, so a 1-2 person team cannot buy in at the advertised per-seat rate at all.

Creatio’s $10,000/year minimum purchase and standard 3-year contract is the largest hidden cost in this guide by far – a small team’s actual module usage can sit well under the minimum, meaning you pay for capacity you are not using, locked in for three years. API access add-ons can also surprise you in a different currency: Salesforce charges an extra $25 USD/user/month for Web Services API on Pro Suite, on top of the £80 GBP seat price.

Which CRM Budget Fits Your Team Size?

A team of 1-2 people rarely needs to spend anything: HubSpot, Zoho CRM and Freshsales all cover that headcount for free, indefinitely. Once you cross into 3-5 users, monday CRM’s £10/seat Basic tier or Pipedrive’s £14/seat Lite tier both stay under £100/month and cover the essentials.

Between 6 and 20 users, budget shifts up a gear, as teams typically need automation and forecasting, which sits in each provider’s mid tier rather than its entry tier. Above 20 users with genuinely complex requirements, Salesforce’s higher tiers or Creatio’s composable platform start to make sense, but only if the customisation is worth the jump from a simpler tool’s mid tier.

How to Pay Less for CRM Software

Three moves cut CRM spend without cutting the features a small team actually uses.

First, start on a free tier rather than a paid trial where one exists. Zoho CRM, HubSpot and Freshsales all offer a permanent free tier for 2-3 users with no time limit and no credit card, which is enough runway for most teams to prove the workflow before spending anything. Our best free CRM software guide compares all three in depth.

Second, weigh the annual-billing discount against the lock-in it buys: Pipedrive’s up to 42% saving and monday CRM’s 22-23% saving are real, but both require paying upfront for a year. Only commit annually once you are confident the tool is right, not while you are still trialling it.

Third, resist buying more tier than your team needs today. Starting on Pipedrive Lite or monday CRM Basic and upgrading only when you hit a real limit costs far less than pre-buying Premium or Pro “to be safe” – see our guide to the best CRM for small business for tier-by-tier starting recommendations.

Last updated: July 2026. Pricing is verified against each provider’s live pricing page at the time of writing and can change; always confirm current rates, VAT/tax treatment and contract terms directly with the provider before purchasing. Figures for providers that price in US dollars are shown in dollars, with any pound estimate clearly marked as approximate.

Olivia Grant

Head of Research & Insights

Olivia covers workforce management and people technology for UK businesses, including HR software, time and attendance systems, business mobile contracts, and digital marketing services. With over 8 years in market analysis and digital communications, she translates complex HR tech and procurement decisions into clear, actionable advice.

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Reviewed by

Clara Wenslow

Finance & Business Services Editor