Cookie Policy
Last updated: 14 February 2026
This Cookie Policy explains how Smart Seller Ltd (trading as ExpertSure, “we”, “us”, “our”) uses cookies and similar technologies when you visit www.expertsure.com. It should be read alongside our Privacy Policy.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences, understand how you use the site, and improve your experience. Some cookies are essential for the site to function; others help us analyse traffic or deliver relevant content.
How we use cookies
We use cookies for the following purposes:
- Essential operation — ensuring the website loads correctly, protecting against security threats, and maintaining your session
- Analytics — understanding how visitors use our site so we can improve content and user experience
- Functionality — remembering your preferences and form interactions
- Affiliate tracking — attributing clicks to our affiliate partners when you interact with provider links
Types of cookies we use
Strictly necessary cookies
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as submitting a form or setting privacy preferences.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __cfruid | Cloudflare | Identifies trusted web traffic and protects against malicious visitors | Session |
| __cf_bm | Cloudflare | Bot management — distinguishes humans from automated traffic | 30 minutes |
| cf_clearance | Cloudflare | Stores proof that you passed a Cloudflare security challenge | 30 minutes |
| wordpress_sec_* | ExpertSure | Authentication cookie for logged-in administrators | Session |
| wp_lang | ExpertSure | Stores language preference for the WordPress admin area | Session |
Analytics cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics 4 (GA4) for this purpose. IP addresses are anonymised by default.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated identifier | 2 years |
| _ga_* | Google Analytics | Maintains session state across page views | 2 years |
| _gid | Google Analytics | Distinguishes visitors within a 24-hour window | 24 hours |
| _gat_* | Google Analytics | Throttles request rate to limit data collection on high-traffic sites | 1 minute |
Functionality cookies
These cookies enable enhanced functionality such as remembering your form inputs or display preferences.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| cookieyes-consent | ExpertSure | Stores your cookie consent preferences | 1 year |
Affiliate and marketing cookies
When you click a link to a provider on our site, our affiliate partners may set cookies to track the referral. This allows us to earn a commission if you go on to enquire or purchase from that provider. These cookies do not store personal information such as your name or email address.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| Affiliate tracking cookies | AppWiki | Tracks referral clicks to provider websites and attributes conversions | 30 days |
| Third-party form cookies | Marketing VF (MVF) | Supports quote request forms embedded on our site and tracks form submissions | Varies |
| Lead referral cookies | Leads2Trade | Tracks quote form submissions for home improvement services (boilers, solar panels, double glazing, conservatories, heat pumps) | Varies |
Google Tag Manager
We use Google Tag Manager (GTM) to manage the deployment of analytics and tracking scripts on our website. GTM itself does not set cookies or collect personal data, but it triggers other tools (such as Google Analytics) that may do so. The cookies set by those tools are listed in the tables above.
Third-party cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. The third parties we work with include:
- Google (Analytics, Tag Manager) — Google Privacy Policy
- Cloudflare (CDN, security) — Cloudflare Privacy Policy
- AppWiki (affiliate partner tracking) — AppWiki Privacy Policy
- Marketing VF Ltd (lead generation forms) — MVF Privacy Policy
- Leads2Trade Ltd (home improvement lead generation) — Leads2Trade Privacy Policy
Managing your cookie preferences
You can control and manage cookies in several ways:
- Browser settings — most browsers allow you to refuse or delete cookies through their settings. See your browser’s help documentation for instructions.
- Cookie consent tool — when you first visit our site, you can accept or decline non-essential cookies via our consent banner.
- Opt out of Google Analytics — install the Google Analytics Opt-out Browser Add-on.
Please note that disabling certain cookies may affect the functionality of our website.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in technology or legislation. The “Last updated” date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.
Contact us
If you have questions about our use of cookies, please contact us:
- Email: hello@expertsure.com
- Post: Smart Seller Ltd, 35 Whitegate Road, Newquay, TR7 2RG, United Kingdom