Last updated
14 February 2026
Introduction
This Privacy & Security Notice explains how your personal data is collected, used, stored and shared when you use this website.
This website is operated by Smart Seller Ltd, trading as ExpertSure. We are committed to protecting your privacy and handling personal data lawfully and responsibly.
This website is intended for business users only and is not designed for children. We do not knowingly collect data relating to children.
By using this website or submitting your details, you confirm that you have read and understood this notice. If you do not agree, you should not use this website or our services.
Overview
To arrange accurate quotes, it is necessary to collect personal and business information via this website. This information may subsequently be confirmed by email in order to process your request. Your data is then securely passed to selected suppliers and data controllers who may contact you directly to provide quotes.
You are responsible for ensuring the information you provide is accurate and up to date.
You may request access to, correction of, or deletion of your personal data at any time by contacting us. We aim to respond within 72 hours.
Who is ExpertSure?
ExpertSure helps UK businesses compare and connect with providers of business services, equipment, finance and related solutions.
We operate independently and do not provide regulated financial advice. ExpertSure may earn a commission when you click a link, submit a quote form, or make a purchase through a provider featured on our site. This does not affect our editorial recommendations. For full details, see our Editorial Policy.
Data Controller
For the purposes of the UK General Data Protection Regulation and the Data Protection Act 2018, the Data Controller is:
Smart Seller Ltd
Company number: 12057032
Registered in England and Wales
Registered office:
35 Whitegate Road
Newquay
TR7 2RG
United Kingdom
Trading as: ExpertSure
ICO registration number: ZB119037
How to contact us
Email (data protection and legal queries):
[email protected]
Post:
Data Protection
Smart Seller Ltd
35 Whitegate Road
Newquay
TR7 2RG
United Kingdom
Collecting your information
Direct interactions
When you complete a form on this website, we may collect:
- Name
- Job role
- Company name
- Business email address
- Business address
- Information relevant to your quote request
Additional information may be requested where necessary to process your enquiry.
Automated technologies
When you interact with the website, we may automatically collect:
- IP address
- Browser type and version
- Operating system
- Pages viewed and interaction data
This information is collected using cookies and similar technologies. Please refer to our Cookie Policy for further information.
How we use your information
We use your personal data to:
- Verify and process your quote request
- Contact you by email
- Share your details with relevant suppliers and lead-generation partners
- Improve our website and services
- Request feedback where appropriate
- Notify you of changes to our website or services
Third-party service providers supporting these activities are required to process data securely and in accordance with applicable data protection laws.
Third-party partners
Your information may be shared with selected third parties where necessary to deliver the service, including:
- Leads2Trade Ltd (lead generation for home improvement quotes)
- Marketing VF Ltd (lead generation for business service quotes)
- AppWiki (affiliate partner for provider comparison links)
- Website hosting and infrastructure providers
- Analytics and advertising platforms
- Form and enquiry management systems
We do not sell personal data.
Storing and transferring your data
Your personal data is stored on secure servers located within the United Kingdom or the European Economic Area.
Where data is transferred outside the EEA, appropriate safeguards are in place, including contractual protections and minimum-data transfer principles.
Personal data is retained for up to six years, or for as long as necessary to fulfil the purpose for which it was collected.
Legal basis for processing
We process personal data on the following lawful bases:
- Performance of a contract or pre-contractual steps
- Your consent
- Legitimate interests, where these are not overridden by your rights
Our legitimate interests include operating and improving our services, connecting users with relevant suppliers, and promoting related business services.
Your rights
You have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data
- Withdraw consent at any time
- Object to processing based on legitimate interests
- Request data portability where applicable
To exercise your rights, contact us using the details above. Requests are handled free of charge unless manifestly excessive.
Third-party websites
This website may contain links to third-party websites. We are not responsible for their privacy practices. You should review their privacy policies before submitting personal data.
Changes to this notice
We may update this Privacy & Security Notice from time to time. Any changes will be published on this page with an updated revision date.
Related policies
Contact information
If you have any questions or concerns about this Privacy & Security Notice or how your data is handled, please contact:
You also have the right to lodge a complaint with the Information Commissioner’s Office.