Creatio is a no-code process automation platform sold as separate Sales, Marketing and Service CRM products on top of a shared BPM engine, scoring 7.5/10 in our review. Pricing is composable rather than a flat per-seat number: a Platform fee from $40/user/month, plus at least one Product module from $15/user/month, with a $10,000/year minimum purchase for new customers.
Where Pipedrive and monday CRM sell a single tiered ladder, Creatio sells a platform you configure. That makes it a genuine alternative to Salesforce for mid-market teams that want workflow automation without hiring developers, but it also means the entry price is harder to pin down than a rival’s published tier card. This review covers Creatio’s pricing structure, its core features, where it falls short for UK buyers, and how it compares with Salesforce. For the full shortlist, see our best CRM software UK guide.
- Best for mid-market and enterprise automation - Creatio scores 7.5/10, combining a no-code BPM engine with Sales, Marketing and Service CRM products.
- Composable pricing starts near $55/user/month - a Platform fee from $40/user/month plus one Product module from $15/user/month, before AI Actions or support.
- $10,000/year minimum purchase, standard 3-year contract - Creatio isn’t built for a small team testing a CRM for the first time.
- No published GBP price - every figure is a USD list price on Creatio’s own site, with tax and VAT explicitly excluded.
- AI Actions are metered, not flat per-seat - annual bundles run from $5,000/year for 25,000 actions up to custom/unlimited pricing.
What Is Creatio?
Creatio is a composable CRM and process-automation platform built on a no-code/low-code BPM engine, sold as “Creatio Business & AI Studio” alongside separate Sales, Marketing and Service products. Rather than one all-in-one CRM, you buy the platform, then add the product modules your team actually needs, which suits businesses that want to automate a specific workflow rather than adopt a fixed suite.
That composability is Creatio’s main pitch against a tiered CRM like Salesforce or Pipedrive: instead of paying for a bundle of features you might not use, you assemble a Platform tier, a Product module, and optionally metered AI Actions, additional user types and a support plan. G2 rates Creatio 4.6/5 from 358 reviews, a strong score, though Trustpilot shows a lower 3.5/5 from only 35 reviews, a low enough sample that it should be read as indicative rather than definitive. Creatio is positioned for mid-market to enterprise organisations rather than small teams, given its $10,000/year minimum purchase.
Beyond the core seat types, Creatio also sells limited internal, mobile-only and external B2B portal user licences at $12/user/month each, so a business that needs to give a field engineer or a contractor restricted, single-section access doesn’t have to pay for a full Platform-plus-module seat. External B2C portal user pricing depends on the selected user pack and is quote-only, which is another figure worth confirming directly with sales before budgeting.
Creatio Pricing UK 2026
Creatio’s pricing is composable and quoted in USD only, with no published GBP rate on its pricing page. A working seat needs a Platform tier (Growth from $40/user/month, Enterprise from $75/user/month, or custom Unlimited) plus at least one Product module (Sales, Marketing or Service, each from $15/user/month), so the realistic entry price sits closer to $55/user/month than the $40 headline figure.
Creatio’s composable pricing has four layers. The Platform fee is Growth at $40/user/month for SMB-scale automation, Enterprise at $75/user/month for larger deployments, or a custom-quoted Unlimited tier bundling all products with no per-user limits. On top of that, each Product module, Sales, Marketing or Service, costs $15/user/month and requires a Platform plan selected first. Optional annual AI Action packages then run from $5,000/year for 25,000 actions up to $125,000/year for 1,000,000+ actions, with a custom “Freedom” tier for unlimited LLM use. Additional user types, limited internal, mobile-only or external portal users, cost $12/user/month each. Every figure excludes tax and VAT, and Creatio’s live pricing calculator ties these rates to a standard 3-year contract with a $10,000/year minimum for new customers.
| Component | Price (USD, Ex-Tax) | What It Covers |
|---|---|---|
| Platform: Growth | $40/user/month | Business & AI Studio, positioned for SMBs |
| Platform: Enterprise | $75/user/month | Business & AI Studio, positioned for automation at scale |
| Platform: Unlimited | Custom quote | Studio + all CRM products, no per-user limits |
| Sales / Marketing / Service module | $15/user/month each | Requires a Platform plan; add one or more products |
| AI Action packages | $5,000-$125,000+/year | Metered AI automation, from 25,000 to 1,000,000+ actions annually |
| Additional user types | $12/user/month | Limited internal, mobile-only or external B2B portal users |
| Support | Free, 10% or 20% of subscription | AI Support (free), Business (10%) or Premium (20%) |
That structure means quoting “Creatio’s price” as a single number is misleading. A five-seat Sales deployment on Growth would run roughly $40 plus $15 per seat, before support or AI Actions, but the $10,000/year minimum purchase means small teams end up paying well above that per-seat maths regardless. For how this stacks up against seven other UK CRM providers with published per-seat pricing, see our CRM software costs UK guide.
Creatio Key Features
Creatio’s strongest feature is its no-code BPM engine, which underpins every product and lets a business owner or ops lead build automation without a developer. Layered on top are separate Sales, Marketing and Service products, plus a metered AI Actions system that prices automation by usage rather than by seat.
No-Code Process Automation
The BPM engine sits underneath all of Creatio’s CRM products, letting a team map and automate a business process, lead routing, approval chains, case escalation, without writing code. This is the core differentiator from a pipeline-first tool like Pipedrive: Creatio is a platform for automating how work moves through an organisation, not just a place to log deals and contacts.
Sales, Marketing and Service Products
Each Product module addresses a different function. Sales covers contract, document, order and invoice management alongside standard pipeline tools. Marketing handles omnichannel campaign orchestration and lead-cycle automation. Service manages cases and requests with omnichannel communication and SLA or queue management. A team can buy one module to start and add the others later without migrating platforms.
AI Actions and Metered Automation
Rather than a flat per-seat AI add-on, Creatio meters AI usage through annual AI Action packages, covering tasks like lead scoring and automated record updates. Packages start at $5,000/year for 25,000 actions and scale to $125,000/year for over a million, with a custom “Freedom” tier for AI-first enterprises that want unlimited or custom LLM use. This suits a business that wants to control AI spend independently of headcount, though it adds another line item to budget for on top of the Platform and Product fees.
Creatio Limitations
Creatio’s biggest drawbacks for a UK buyer are pricing complexity, a genuine learning curve around the BPM engine, and a smaller UK partner and support ecosystem than Salesforce’s.
The composable pricing model that makes Creatio flexible also makes it hard to compare at a glance against a rival’s single published tier price. There’s no GBP figure anywhere on Creatio’s pricing page, every number is USD, tax and VAT excluded, so a UK buyer has to convert and then still account for the Platform-plus-module-plus-AI-Actions stack before reaching a real monthly cost. The $10,000/year minimum purchase and standard 3-year contract term rule Creatio out for a small team that just wants to try a CRM.
Creatio is also less established in the UK than Salesforce, HubSpot or Pipedrive, all of which have deep local reseller and implementation partner networks. A no-code BPM platform still takes real time to configure well, and a thinner UK partner ecosystem means fewer local specialists to lean on during that setup. Trustpilot’s 3.5/5 from only 35 reviews is a thin sample too, worth treating as indicative rather than a settled verdict on UK support quality.
How Does Creatio Compare?
Creatio positions itself as an enterprise-leaning alternative to Salesforce: both are platforms built for larger, more complex sales and service operations rather than a simple deal tracker. The difference is architecture, Creatio leads with no-code process automation, Salesforce leads with a mature ecosystem and published GBP pricing.
Creatio vs Salesforce
Salesforce publishes UK list prices directly in GBP, from £20/user/month for Starter Suite up to £440/user/month for the full Agentforce 1 Sales edition, all billed annually except Starter Suite. Creatio’s equivalent entry cost, Platform plus one Product module, starts near $55/user/month, but with no GBP conversion published and a $10,000/year minimum that Salesforce’s entry tiers don’t impose. G2 rates Salesforce 4.4/5 from over 95,000 reviews, a far larger sample than Creatio’s 358, though Creatio’s average score is slightly higher.
For a UK business that wants a no-code way to automate sales, marketing and service workflows without developer resource, and can absorb the $10,000/year minimum, Creatio’s BPM-first design is a genuine differentiator. For a business that wants transparent GBP pricing and a large, established UK partner network, Salesforce’s Starter Suite is the lower-friction starting point. Read our full Salesforce review, or see our Salesforce vs Pipedrive comparison if you’re weighing a simpler pipeline tool instead.
Who Should Choose Creatio?
Creatio suits mid-market to enterprise UK organisations that want to automate sales, marketing and service processes without relying on developers, and that can commit to the $10,000/year minimum and standard 3-year contract.
It’s a strong fit for a business already running ad hoc processes in spreadsheets or email that wants to formalise and automate them, contract approvals, lead routing, case escalation, without a custom software build. It also suits a team that wants to buy only the CRM products it needs today (say, Sales alone) and add Marketing or Service later without re-platforming.
Creatio is a weaker fit for a small UK team evaluating its first CRM. The $10,000/year minimum, USD-only pricing and 3-year standard term put it out of reach for a five-person sales team that just wants a simple pipeline. That kind of team is better served by Pipedrive or the options in our best CRM for small business guide, and if budget is the priority, our free CRM software roundup is worth checking first. If you’re still deciding what a CRM should even do for your business, start with our what is a CRM guide.
Creatio Pros and Cons
Creatio’s biggest strength is a genuine no-code BPM engine that lets non-developers automate real business processes across Sales, Marketing and Service. Its main limitations are USD-only pricing with no GBP figure, a $10,000/year minimum purchase, and a composable structure that’s harder to estimate upfront than a simple tiered rival.
Our Verdict
Creatio earns a 7.5/10 in our review for a genuinely capable no-code automation platform, held back by USD-only pricing, a $10,000/year minimum, and a composable structure that takes more work to estimate than a rival’s flat tier card. For a UK mid-market or enterprise team that wants workflow automation without developer dependency, it’s a credible alternative to Salesforce, but it’s not the place to start for a small team’s first CRM.
Creatio is a capable no-code automation platform for mid-market and enterprise UK teams, but its USD-only pricing, $10,000/year minimum and composable structure make it a poor fit for small teams. Where it earns its place is workflow automation without developer dependency, an area few UK CRM rivals match.
