Olivia covers workforce management and people technology for UK businesses, including HR software, time and attendance systems, business mobile contracts, and digital marketing services. With over 8 years in market analysis and digital communications, she translates complex HR tech and procurement decisions into clear, actionable advice.
Education
Olivia holds a BA (Hons) in Communications and Media Studies from the University of Leeds. Her academic work focused on information analysis, research methodology, and public communication, providing a strong foundation for her later work in data interpretation and market reporting.
Professional Accomplishments
Developed the research frameworks and comparison standards used across ExpertSure’s business, energy, and home service guides.
Led multiple sector-wide analyses on business energy costs, SME finance availability, and technology adoption within UK companies.
Produced data-driven reports used by journalists, business owners, and procurement teams to evaluate suppliers and market trends.
Established ExpertSure’s internal editorial quality process, ensuring all published content meets strict accuracy and clarity requirements.
Provided expert commentary and insight for UK media outlets covering business services, energy pricing, and financial trends.
Professional Affiliations
Member of the Market Research Society (MRS)
Affiliate of the Chartered Institute of Marketing (CIM)
Contributor to SME and industry research networks focused on business finance, energy efficiency, and digital transformation
