Pipedrive and monday CRM are the two most visual CRMs in the UK market, and the price gap between them is smaller than most buyers expect. monday CRM starts at £10/seat/month and tops out at £24 before its quote-only tier; Pipedrive runs £14 to £79/seat/month across four published tiers. Both print their monthly-billing rates on the page, a transparency neither Zoho nor HubSpot fully matches.
This guide compares both platforms on the figures that actually change your bill: per-seat pricing on annual and monthly billing, what a 5-person team pays, and where each tool’s feature set pulls ahead. If you are still deciding what a CRM even needs to do, start with what is a CRM? first.
Every figure below comes from each provider’s live UK pricing page, verified against ExpertSure’s fact database. Where a constraint is easy to miss, such as monday’s 3-seat minimum or Pipedrive’s paid add-ons, we flag it before you compare headline seat prices alone.
- monday CRM is cheaper at every published tier - £10/£14/£24 per seat/month annually against Pipedrive’s £14/£39/£59/£79.
- monday CRM requires a 3-seat minimum - so its real entry cost is £30/month, while Pipedrive sells a single seat from £14.
- Both publish monthly-billing rates - Pipedrive Lite jumps from £14 to £24/seat monthly (a 42% gap); monday’s annual discount is a flatter 18%.
- Pipedrive’s prices are confirmed ex-VAT - and monday’s exclude tax too, so budget the gross figure on both.
- Neither has a permanent free tier - both run 14-day free trials; monday.com’s free plan belongs to its separate Work Management product, not the CRM.
Pipedrive vs monday CRM: At a Glance
Pipedrive and monday CRM approach sales software from opposite directions. Pipedrive is a dedicated sales tool: everything in the product serves the pipeline, and extras like lead generation or e-signatures arrive as add-ons or upper tiers. monday CRM is a sales layer built on monday.com’s board-based work platform, so quoting, invoicing and project-style collaboration feel native, but it’s a different product from monday.com Work Management, with its own pricing and no free tier. On raw price, monday CRM undercuts Pipedrive at every published tier.
| Pipedrive | monday CRM | |
|---|---|---|
| Free tier | No (14-day free trial) | No (14-day free trial) |
| Cheapest tier | Lite, £14/seat/month (annual) | Basic, £10/seat/month (annual) |
| Most popular tier | Premium, £59/seat/month | Pro, £24/seat/month |
| Top published tier | Ultimate, £79/seat/month | Ultimate: custom quote (renamed Enterprise) |
| Minimum seats | 1 | 3 |
| Best for | Sales teams wanting a focused, visual pipeline tool | Teams wanting CRM plus quoting, invoicing and board-based collaboration |
How Do Pipedrive and monday CRM Compare on Price?
monday CRM is cheaper on paper at every tier: £10, £14 and £24/seat/month annually against Pipedrive’s £14, £39, £59 and £79. The gap is smallest at the entry point, where monday’s 3-seat minimum means a solo seller pays £30/month for monday against £14 for a single Pipedrive Lite seat. Both providers exclude tax from displayed prices, and both publish their higher monthly rates, Pipedrive Lite at £24 and monday Basic at £13. Full per-tier figures for eight platforms are in our CRM software costs guide.
Pipedrive Pricing
Pipedrive publishes four tiers, all ex-VAT, with both billing rates confirmed on the page.
| Tier | Annual Billing | Monthly Billing | Standout Additions |
|---|---|---|---|
| Lite | £14/seat/month | £24/seat/month | Lead, calendar and pipeline management, AI-powered reports, 500+ integrations |
| Growth | £39/seat/month | £49/seat/month | Full email sync with tracking, automations and nurturing sequences, meeting scheduler |
| Premium | £59/seat/month | £79/seat/month | LeadBooster lead generation, custom scoring, AI multi-email tools, e-signature contracts |
| Ultimate | £79/seat/month | £99/seat/month | Security rules and alerts, phone and email enrichment, sandbox account, extended phone support |
The annual discount varies sharply by tier: Lite saves 42% against monthly billing, exactly the “save up to 42%” the page advertises, while Growth and Ultimate save 20% and Premium 25%. A team confident it will stay the year should take the annual rate; a team still trialling its process pays a real premium for flexibility, £10 more per seat on Lite alone.
Watch the add-ons when comparing quotes: LeadBooster starts at £32.50/month, Web Visitors at £41, Campaigns at £13.33 and Smart Docs at £32.50. A Growth-tier team that bolts on two add-ons can quietly pass Premium’s all-in price. Pipedrive’s own pricing page shows third-party ratings of 4.5/5 on Capterra and 4.2/5 on G2, and our full Pipedrive review breaks down every tier in detail.
monday CRM Pricing
monday CRM publishes three priced tiers plus a quote-only Ultimate tier, all requiring at least 3 seats.
| Tier | Annual Billing | Monthly Billing | Standout Additions |
|---|---|---|---|
| Basic | £10/seat/month | £13/seat/month | 1,000 contacts and deals, mass email and sequences, 20 quotes and invoices/month, mobile apps |
| Standard | £14/seat/month | £18/seat/month | 10,000 contacts and deals, 250 custom automations/month, 5 dashboards, 3 workspaces |
| Pro | £24/seat/month | £31/seat/month | 100,000 contacts and deals, 25,000 automations/month, 50 dashboards, 15 workspaces |
| Ultimate | Custom quote (contact sales) | Unlimited everything, security and governance, multi-level permissions, 24/7 enterprise support | |
Two footnotes matter. First, plans start from 3 users, so the true entry cost is £30/month on Basic, not £10. Second, monday CRM is a different product from monday.com Work Management: the general monday.com pricing page shows different tiers and a free plan that don’t apply to the CRM. Quoting Work Management figures for the CRM is the single most common pricing mistake we see with this provider.
Every paid tier includes credit-based AI features, the Sidekick assistant and AI Notetaker hours, that start free with more credits purchasable as needed. G2 rates monday.com 4.7/5 across 18,000+ reviews, though that score covers the company’s whole product range rather than the CRM alone. Our monday CRM review covers the tiers, limits and verdict in full.
What Does 5 Seats Actually Cost?
For a 5-person team on annual billing, monday CRM runs £600/year on Basic, £840/year on Standard and £1,440/year on Pro. Pipedrive costs £840/year on Lite, £2,340/year on Growth and £3,540/year on Premium. The like-for-like gap widens with ambition: monday’s Pro tier, its most popular, costs less than half of Pipedrive’s most popular Premium tier for the same headcount.
| Platform / Tier | Monthly (5 seats) | Annual Total |
|---|---|---|
| monday CRM Basic | 5 × £10 = £50/month | £600/year |
| Pipedrive Lite | 5 × £14 = £70/month | £840/year |
| monday CRM Standard | 5 × £14 = £70/month | £840/year |
| monday CRM Pro | 5 × £24 = £120/month | £1,440/year |
| Pipedrive Growth | 5 × £39 = £195/month | £2,340/year |
| Pipedrive Premium | 5 × £59 = £295/month | £3,540/year |
Price alone flatters monday, but the tiers don’t map neatly: Pipedrive Growth’s full email sync and nurturing sequences compare more closely to monday’s Standard automations than its Basic tier, and Pipedrive Premium bundles lead generation and e-signatures monday doesn’t offer at any published tier. Match the feature you actually need, then compare the price of that row, not the headline.
How Do the Features Compare?
Pipedrive’s advantage is sales depth: LeadBooster lead capture, custom scoring, AI multi-email tools and e-signature contracts at Premium, with a sandbox environment and security rules at Ultimate. monday CRM’s advantage is breadth around the sale: built-in quoting and invoicing from the Basic tier, dashboards and multiple workspaces as you climb, and automation volume, 25,000 actions a month at Pro, that Pipedrive doesn’t quote. Which wins depends on whether your bottleneck is closing deals or coordinating the work around them.
Pipedrive earns its price premium at Growth and above. Full two-way email sync with open tracking, automation sequences and a meeting scheduler arrive at £39; Premium’s LeadBooster handles lead generation and routing, and contracts with e-signatures remove a separate DocuSign-style subscription. Its 500+ integration marketplace is also the more mature of the two.
monday CRM counters with structure: every deal, contact and activity lives on boards that non-sales colleagues already understand, and the quoting and invoicing limits scale from 20/month on Basic to 250/month on Pro. Credit-based AI, the Sidekick assistant and AI Notetaker, comes included on every paid tier rather than gated to upper ones. For a business that wants the CRM to double as its operations hub, that breadth is the point.
Which Is Easier to Use?
Both are genuinely easy by CRM standards, which is why they dominate recommendations for first-time buyers. Pipedrive’s drag-and-drop pipeline is the faster to learn for a pure sales team: one screen, one job, and a new rep can work a deal within minutes of logging in.
monday CRM asks slightly more upfront, boards, columns and workspaces need configuring to match your process, but pays that back for teams already using monday.com elsewhere, since the interface is identical. A team with no monday exposure should expect a short setup phase Pipedrive largely skips; a team already running monday boards will feel at home on day one.
Who Should Pick Pipedrive?
Pipedrive suits dedicated sales teams that want the pipeline at the centre of everything, solo sellers who need a single £14 seat with no minimum, and teams that will actually use Premium’s lead generation and e-signature tools rather than paying for breadth they won’t touch. Our best sales CRM UK guide ranks it against six other pipeline-first tools.
It is the wrong choice if budget is the deciding factor at every tier, monday is cheaper like-for-like, or if your team needs quoting and invoicing inside the CRM, which Pipedrive doesn’t offer natively at any published tier.
Who Should Pick monday CRM?
monday CRM suits teams of 3 or more that want sales, quoting, invoicing and cross-team collaboration in one board-based tool, especially businesses already inside the monday.com ecosystem. At £10 to £24/seat/month it’s one of the cheapest credible multi-tier CRMs in the UK market, and our best CRM for small business guide shows where it lands against the wider budget field.
It is the wrong choice for a solo seller, the 3-seat minimum triples the real entry price, or for an outbound team that lives on calling and lead generation, where Pipedrive’s Premium tooling and integration depth pull clearly ahead.
What About Outbound-Heavy Teams?
Teams that live on the phone should also price up Close, a US-built CRM with calling, SMS and email native to the platform rather than integrated. Close publishes USD-only pricing: Solo at $9/user/month billed annually (capped at one seat), Essentials at $35, Growth at $99 with automated workflows and a power dialer, and Scale at $149 with a predictive dialer and unlimited call-recording retention.
Close runs a 14-day free trial with no card required and a stated 30-day money-back guarantee, and its “Chloe” AI agent handles lead scoring and workflow automation. The catch for UK buyers is currency: with no published GBP rate, your monthly cost moves with the exchange rate. Our Close CRM review covers the full tier breakdown.
Final Word: Pipedrive or monday CRM?
Choose Pipedrive if you’re buying a sales tool: the pipeline focus, Premium’s lead-gen and e-signature bundle and the mature integration marketplace justify the higher per-seat price for a team that closes deals for a living. Choose monday CRM if you’re buying a system for the whole business to work in: cheaper at every tier, quoting and invoicing built in, and boards your non-sales colleagues already understand.
Both run 14-day free trials, so the cheapest way to decide is to run your real pipeline through each for a fortnight. Then sanity-check the decision against the full field in our best CRM software UK guide before committing to annual billing.
