Freshsales is the cheapest way into an AI-assisted CRM on the UK market, scoring 7.7/10 in our review, with a genuine free tier for up to 3 users and paid plans starting at just £7/user/month. Its three paid tiers run from £7 to £49/user/month, all billed annually, and every one includes at least some of Freddy, Freshworks’ AI layer for scoring contacts and drafting sales emails.
What that entry price doesn’t show is the reputational baggage: the Freshworks brand carries recurring complaints about billing and cancellation disputes, even though Freshsales itself scores around 4.5/5 on G2 and Capterra. This review covers Freshsales’ pricing tiers, its Freddy AI features, where it falls short, and how it stacks up against Pipedrive and Zoho. For the full shortlist of UK options, see our best CRM software UK guide.
- Free forever for 3 users - Freshsales’ free tier includes Kanban pipeline views, a built-in phone, live chat and email templates, no card required.
- Paid tiers run £7 to £49/user/month - Growth £7, Pro £29, Enterprise £49, all per user, billed annually.
- Freddy AI is the differentiator - contact scoring, AI sales emails and deal insights arrive at the £29 Pro tier, forecasting at Enterprise.
- Trustpilot rates the Freshworks brand just 1.4/5 - but the profile is merged across all Freshworks products; Freshsales itself scores ~4.5/5 on G2 and Capterra.
- The pay-monthly rate isn’t published - a monthly toggle exists, but only the annual per-user rates are confirmed, so budget more for month-to-month.
What Is Freshsales?
Freshsales is the CRM product in the Freshworks suite, aimed at startups and SMBs that want AI-assisted selling without enterprise-level pricing. It sits alongside Freshdesk (support) and the rest of the Freshworks stack, sharing the same account and design language.
The platform is built around Kanban-style pipeline views for contacts, accounts and deals, with a phone, live chat and email built directly into the CRM rather than bolted on through integrations. Its three paid tiers, Growth, Pro and Enterprise, progressively unlock Freddy, Freshworks’ AI assistant, which scores contacts, drafts sales emails, surfaces deal insights and, at the top tier, forecasts revenue. If you’re still weighing whether a CRM makes sense at all, our what is a CRM guide is a good starting point.
Where Pipedrive charges £14/seat/month to get started and sells lead generation and e-signatures as paid add-ons, Freshsales bundles calling, chat and a workable free tier into the product from day one. That makes it one of the lowest-friction ways for a small team to move off spreadsheets, provided the Freshworks brand’s support reputation doesn’t put you off.
Freshsales Pricing UK 2026
Freshsales’ three paid tiers run from £7 to £49 per user per month on annual billing, confirmed in GBP on Freshworks’ own pricing page. A monthly billing toggle exists, but Freshworks doesn’t confirm the higher pay-monthly rate on the page, so treat any month-to-month figure as unverified.
Freshsales’ annual pricing runs Free at £0 for up to 3 users, Growth at £7/user/month, Pro at £29/user/month and Enterprise at £49/user/month, all confirmed in GBP on Freshworks’ UK pricing page. Two add-ons sit on top of any plan: CPQ at £15/user/month and Freddy AI Agent sessions at £36 per 100 sessions. A monthly billing option exists at a higher per-seat rate that Freshworks doesn’t publish alongside the annual figures, so a team that wants month-to-month flexibility should budget above the headline prices shown here.
| Tier | Price (Annual Billing) | What It Unlocks |
|---|---|---|
| Free | £0/user/month (up to 3 users) | Kanban views for contacts, accounts and deals, email templates, built-in phone, live chat, basic contact management. No credit card required |
| Growth | £7/user/month | Everything in Free, plus contact lifecycle stages, custom fields, basic workflows, Slack integration, product catalog, curated reports, 1 CPQ licence, mobile app |
| Pro | £29/user/month | Everything in Growth, plus Freddy AI contact scoring, sales sequences, AI sales emails, multiple pipelines, territory management, auto-assignment rules, deal insights, custom reports |
| Enterprise | £49/user/month | Everything in Pro, plus field-level permissions, custom modules, Freddy AI forecasting insights, sandbox environment, audit logs |
The £7 Growth tier is the standout: it’s the cheapest paid entry point of any mainstream CRM we’ve reviewed, half of Pipedrive’s £14 Lite tier and £5 under Zoho’s £12 Standard. For how the whole market prices up, see our CRM software costs UK guide, and if £0 is the budget, our round-up of free CRM software covers the 3-user free plan in more detail.
Freshsales Key Features
Freshsales’ strongest features are its built-in communication channels, phone, chat and email live inside the CRM from the free tier up, and Freddy, the AI layer that scores contacts, writes sales emails and forecasts deals as you climb the tiers.
Built-In Phone, Chat and Email
Even the free tier includes a built-in phone and live chat, channels most rivals gate behind paid plans or third-party integrations. Growth adds custom fields, basic workflow automation, a product catalog and a Slack integration, which covers the core of what a small sales team actually uses day to day, at £7 a seat.
Freddy AI Scoring and Sales Emails
Pro is where Freddy earns its keep: AI contact scoring ranks leads by likelihood to close, sales sequences automate follow-ups, and Freddy drafts sales emails and surfaces deal insights. Pro also brings the structural tools a growing team needs, multiple pipelines, territory management and auto-assignment rules, which is why it’s the tier most businesses should price against rivals.
Forecasting, Custom Modules and Audit Logs
Enterprise adds Freddy AI forecasting insights, field-level permissions, custom modules, a sandbox environment for testing changes safely, and audit logs. Those are genuinely mid-market features at £49/user/month, though a team that needs them should also weigh the add-on costs: CPQ runs £15/user/month and Freddy AI Agent sessions cost £36 per 100 on top of any plan.
Freshsales Limitations
Freshsales’ biggest weakness is the Freshworks brand’s record on billing and support. Trustpilot reviewers repeatedly report charges continuing after cancellation requests, unresponsive support, and a couple of data-loss incidents.
The headline number looks alarming: Trustpilot rates Freshworks 1.4/5 from 117 reviews. Context matters here, though. That profile is a merged one spanning the whole Freshworks suite, Freshdesk included, rather than a Freshsales-specific rating, and Freshsales itself scores around 4.5/5 on G2 and Capterra. The honest read is that the product reviews well while the company’s billing and cancellation processes generate a disproportionate share of complaints.
The other gap is pricing transparency on monthly billing. Freshworks shows a monthly toggle but publishes only the annual per-user rates, so a business that wants month-to-month flexibility can’t budget precisely before signing up. And while the free plan genuinely covers 3 users, its basic contact management will feel tight quickly for any team running real pipeline volume.
Given the billing complaints, the practical mitigation is simple: diarise your renewal date, get any cancellation request confirmed in writing, and pay by a card you can dispute from if needed. None of that changes the product’s value, but it addresses the specific failure mode reviewers report most often.
How Does Freshsales Compare?
Freshsales undercuts nearly everything in the UK CRM market at the entry tier, but the picture changes at Pro, where it prices directly against Zoho’s Enterprise tier and Pipedrive’s Growth tier. The right comparison depends on which tier you’d actually buy.
Freshsales vs Pipedrive
Pipedrive starts at £14/seat/month for Lite, billed annually and ex-VAT, double Freshsales’ £7 Growth tier, and offers no permanent free plan, only a 14-day trial. Freshsales wins comfortably on entry cost. Pipedrive’s counterargument is focus: its visual, drag-and-drop pipeline is one of the easiest for a sales-only team to adopt, and its published monthly-billing rates (£24 to £99/seat) make month-to-month budgeting possible in a way Freshsales’ unpublished monthly pricing doesn’t. Read our full Pipedrive review for the tier-by-tier breakdown.
Freshsales vs Zoho CRM
Zoho CRM is the closest philosophical rival: both offer a genuine 3-user free tier, low annual pricing and an AI assistant. Zoho’s paid tiers run £12 to £42/user/month against Freshsales’ £7 to £49, so Freshsales is cheaper to start and Zoho slightly cheaper at the top. Zoho counters with breadth, CPQ and inventory management are bundled into its £18 Professional tier, where Freshsales sells CPQ as a £15/user/month add-on. Both brands carry support complaints on Trustpilot, so neither wins on service reputation. Our Zoho CRM review has the full picture.
If neither fits, our best sales CRM UK guide ranks seven pipeline-first tools, and HubSpot vs Salesforce covers the two platforms most teams graduate to.
Who Should Choose Freshsales?
Freshsales suits startups and small UK teams that want AI-assisted selling at the lowest possible per-seat cost, and solo founders or micro-teams that can run entirely on the free 3-user tier.
It’s the strongest fit for a cost-conscious team that wants phone, chat and email built into the CRM rather than assembled from integrations, and for businesses already inside the Freshworks ecosystem using Freshdesk. The £7 Growth tier is the cheapest credible paid CRM we’ve reviewed, and our best CRM for small business guide shows how it compares against the other budget options at a glance.
It’s a weaker fit for a business that leans heavily on responsive vendor support or has zero tolerance for billing friction, the recurring themes in Freshworks’ worst reviews. A team that needs published month-to-month pricing to get budget signed off should look at Pipedrive or monday CRM instead, both of which print their monthly rates on the page.
Freshsales Pros and Cons
Freshsales’ biggest strength is price: a genuine 3-user free tier and the cheapest paid entry point on the UK market at £7/user/month, with AI features arriving from £29. Its main weakness is the Freshworks brand’s record on billing disputes and support responsiveness.
Our Verdict
Freshsales earns a 7.7/10 in our review as the cheapest credible route into an AI-assisted CRM, with a genuine free tier and strong product reviews on G2 and Capterra. The discount prices in a real risk, though: the Freshworks brand’s billing and support record is the worst of any CRM vendor we cover, so protect yourself on the admin side before you commit.
Freshsales is the best-value entry into AI-assisted CRM on the UK market: no rival matches a 3-user free tier plus a £7 paid tier. Buy it for the product, but manage the vendor - get cancellations confirmed in writing and diarise your renewal, because billing disputes are the one consistent theme in Freshworks' worst reviews.
