Close is a sales CRM built for teams that live on the phone, scoring 7.8/10 in our review. Pricing starts at $9/user/month on its single-seat Solo tier, rising to $139/user/month on Scale, and every figure is in US dollars, not GBP, so UK buyers pay card FX charges on top of the sticker price.
What sets Close apart is that calling, email and SMS all sit inside the CRM itself, alongside a built-in AI sales agent called “Chloe” that scores leads and runs workflows once you’re on Growth tier or above. This review covers Close’s four pricing tiers, its outbound-calling feature set, where the USD billing and free-tier gaps bite for UK teams, and how it compares with Pipedrive. For the full shortlist of UK CRM options, see our best CRM software UK guide.
- Best for outbound-calling sales teams - Close scores 7.8/10, built around native calling, SMS and a power/predictive dialer.
- Pricing runs $9 to $139/user/month - annual billing, USD only; UK buyers pay card FX on top of every figure.
- Workflows are gated to Growth tier and above - Solo and Essentials get calling and email, but no automated workflows or Chloe in Workflows.
- No free tier, only a 14-day trial - no credit card required, plus a 30-day money-back guarantee across all tiers.
- Solo is capped at 1 user - Essentials, Growth and Scale all support unlimited seats at a flat per-user rate.
What Is Close CRM?
Close is a sales CRM built specifically for high-velocity inside-sales and SMB teams that call, email and text leads directly from the platform. Rather than bolting a dialer onto a pipeline tool, Close treats calling as a first-class feature, which is the core reason outbound-heavy teams pick it over a pipeline-first CRM like Pipedrive.
The platform bundles calling, email and SMS into one screen, backed by an AI sales agent Close brands “Chloe” for lead scoring, workflow automation and coaching once you’re on a higher tier. Close reports a G2 rating of 4.7/5 from more than 1,900 reviews, a third-party score rather than one we’ve independently verified.
That rating is consistent with a tool built around a narrow, well-executed use case rather than trying to be a general business platform. Four tiers, Solo, Essentials, Growth and Scale, add unlimited seats, automated workflows and progressively more powerful dialers as a team scales.
Close CRM Pricing UK 2026
Close prices in US dollars only, with no published GBP rate anywhere on its site, so every figure below is a $ price and UK buyers should budget for card FX charges on top. There’s no permanent free plan, just a 14-day free trial with no credit card required, plus a 30-day money-back guarantee across every tier.
Close’s annual pricing runs Solo at $9/user/month ($19/user/month billed monthly), Essentials at $35/user/month ($49 monthly), Growth at $99/user/month ($109 monthly) and Scale at $139/user/month ($149 monthly). Solo is capped at a single user, while Essentials, Growth and Scale all support unlimited seats at that flat per-user rate. Custom Enterprise pricing is available above Scale by quote for larger, more complex deployments.
All figures are confirmed directly on close.com’s pricing page in USD, with no GBP list price published anywhere on the site. A UK buyer paying by card will see the dollar amount converted at their card issuer’s exchange rate, plus any FX fee their card charges, rather than a fixed sterling figure.
| Tier | Price (Annual Billing, USD) | Monthly Billing | What It Unlocks |
|---|---|---|---|
| Solo | $9/user/month | $19/user/month | 1 user only; up to 10,000 leads; 500 AI credits/month; basic email, calling and SMS; no workflows |
| Essentials | $35/user/month | $49/user/month | Unlimited users; unlimited contacts and leads; 1,000 AI credits/month; team collaboration features; workflows NOT included |
| Growth | $99/user/month | $109/user/month | Unlimited users; 1,500 AI credits/month; automated workflows enabled; Chloe in Workflows; power dialer; bulk email |
| Scale | $139/user/month | $149/user/month | Unlimited users; 2,000 AI credits/month; role-based access and permissions; predictive dialer; unlimited call recording retention; live call coaching |
The jump from Essentials to Growth is the one to plan for: it isn’t just a $64/month increase, it’s the tier where workflows and Chloe’s automation switch on at all. A team that outgrows Essentials’ manual process but doesn’t budget for Growth will hit a hard automation ceiling. For how Close’s pricing compares against the seven other UK CRM providers we’ve verified, see our CRM software costs UK guide.
Close CRM Key Features
Close’s strongest features are its native calling and SMS, an AI sales agent that scores leads and runs workflows, and progressively more powerful dialers as you move up the tiers. Together they let an outbound sales team work an entire call list from one screen without a separate dialer or engagement tool bolted on.
Built-In Calling, Email and SMS
Every tier, including the single-seat Solo plan, includes calling, email and SMS from inside Close rather than through a third-party integration. That matters for an outbound team, since reps don’t need to switch tools mid-call to log an outcome or send a follow-up text, and every interaction lands automatically against the right contact record.
Chloe AI and Automated Workflows
Growth tier and above unlock automated multi-step workflows, with Chloe available inside those workflows for AI-assisted lead scoring and follow-up sequencing. Essentials and Solo don’t include workflows at all, so a team evaluating Close for automation specifically needs to budget for Growth from the outset, not assume it arrives on a cheaper tier.
Power and Predictive Dialers
Growth adds a power dialer for working through call lists faster, while Scale steps up to a predictive dialer, role-based access and permissions, unlimited call recording retention, and live call coaching for managers listening in on reps in real time. These are the features that most clearly separate Close from a pipeline-first CRM like Pipedrive, which handles calling through integrations rather than a native dialer.
Close CRM Limitations
Close’s biggest gaps for a UK buyer are USD-only billing with no published GBP price, workflows and Chloe automation locked behind the Growth tier, and no permanent free plan beyond a 14-day trial.
Unlike Pipedrive, which prices every tier in GBP directly on a UK pricing page, Close shows dollar figures only. A finance team budgeting in sterling has to estimate FX exposure on every renewal, and that exposure moves with exchange rates rather than staying fixed the way a GBP list price would. It’s a genuine planning cost that a USD-only vendor asks UK buyers to absorb.
The Essentials-to-Growth jump is steep too: workflows, the feature most teams associate with a modern CRM, simply aren’t available below Growth at $99/user/month annually. A small team on Solo or Essentials gets strong calling tools but no automation, which can feel like a bait-and-switch if the marketing led with Chloe’s capabilities before the pricing page made the gating clear.
How Does Close CRM Compare?
Close sits apart from most of the UK CRM market on one axis specifically: native calling. It’s a stronger pick than Pipedrive for a team that calls all day, but a weaker one on price transparency and value for a UK buyer who wants a fixed sterling number to budget against.
Close vs Pipedrive
Pipedrive prices every tier in GBP, from £14/seat/month on Lite up to £79/seat/month on Ultimate, all confirmed on a UK pricing page with prices stated as VAT-exclusive. It handles calling through integrations rather than a built-in dialer, and it doesn’t gate workflow automation behind a single mid-tier the way Close gates workflows to Growth. Capterra rates Pipedrive 4.5/5 and G2 4.2/5, both slightly below Close’s self-reported 4.7/5 on G2, though the review volumes and rating methodologies differ between the two platforms.
For a UK sales team that wants a visual, easy-to-learn pipeline with a fixed GBP price and no FX exposure, Pipedrive is the safer starting point, and our Pipedrive review covers its four tiers and features in full. For a team whose whole day is calling and texting leads, Close’s native dialer and Chloe automation are built for exactly that job in a way Pipedrive’s integrations approach isn’t. Our best sales CRM UK guide compares both alongside the rest of the market for teams weighing calling-first tools against pipeline-first ones.
Who Should Choose Close CRM?
Close suits UK sales teams that spend most of the day calling, texting and emailing leads directly, and want those channels built into the CRM rather than connected via a separate dialer tool. It’s a weaker fit for a team that wants a fixed GBP price or automation on a cheaper tier.
Close is the strongest fit for a high-velocity inside-sales team, an SMB sales org running outbound campaigns, or a founder-led team that wants calling, SMS and email under one roof from day one, even on the single-seat Solo tier. It also suits a team that’s ready to commit to Growth tier specifically for Chloe’s workflow automation and a power dialer.
It’s less suited to a UK business that wants a fixed sterling price with no card FX exposure, since Close publishes USD only. A team that needs workflow automation on a budget will also find it locked behind Growth at $99/user/month, a bigger jump than moving between the equivalent tiers on some GBP-priced competitors.
If your team is still deciding whether a CRM makes sense at all, our what is a CRM guide is the place to start. If budget is the main constraint, compare Close against genuinely free CRM options or smaller-team picks in our best CRM for small business guide.
Close CRM Pros and Cons
Close’s biggest strength is genuinely built-in calling, SMS and AI-assisted outreach that an outbound sales team can use from day one, even on the cheapest single-seat tier. Its main limitations are USD-only billing for UK buyers and workflow automation gated to the Growth tier and above.
Our Verdict
Close earns a 7.8/10 in our review for building calling, SMS and AI-assisted outreach directly into the CRM in a way few competitors match, at the cost of USD-only billing and workflow automation gated behind its Growth tier. For a UK outbound sales team that calls leads all day, it’s a stronger fit than a pipeline-first tool like Pipedrive, but the FX exposure and pricing structure make it a considered choice rather than a default pick.
Close is a strong choice for UK outbound sales teams that want calling, SMS and AI-assisted workflows built into the CRM itself, but USD-only billing and workflow automation gated to Growth tier mean it suits a team that's already committed to the outbound-calling use case rather than a general first CRM.
