Fleetsmart vs RAM Tracking: £6.95 vs ~£15/Month Compared (2026)

Fleetsmart and RAM Tracking are two of the most popular UK vehicle tracking providers for small and mid-sized fleets. Fleetsmart starts at £6.95 per vehicle per month with no contract, while RAM Tracking costs approximately £12–£20 per vehicle per month on a 1–5 year contract. This head-to-head comparison breaks down pricing, features, installation, and support to help you pick the right tracker for your fleet in 2026.

We verified all pricing and features directly from each provider’s website and cross-referenced with independent review sources. Fleetsmart suits cost-conscious fleets that want flexibility, while RAM Tracking targets businesses that value driver behaviour tools and bp fuel card savings. Below, we compare them across every factor that matters.

Fleetsmart vs RAM Tracking: Side-by-Side Comparison

Fleetsmart starts at £6.95/vehicle/month with no contract, while RAM Tracking costs £12–£20/vehicle/month on 1–5 year terms but includes bp fuel savings and driver behaviour tools.

Fleetsmart offers UK vehicle tracking from £6.95/vehicle/month with no contract, OBD self-install, and a near-perfect 4.9/5 Trustpilot rating from 342 reviews.

Fleetsmart is a Wigan-based vehicle tracking provider operated by Northern Technology Ltd, serving over 1,000 UK businesses since 2010. It consistently ranks among the most affordable GPS tracking options in the UK, with its Easy Fit self-install plan starting at just £6.95 per vehicle per month – no setup fees, no fixed-term contract.

The Easy Fit plan uses an OBD plug-in device that you install yourself in 2–3 minutes. It provides live GPS tracking with 60-second updates, Google Premium Mapping with satellite imagery, and a full business reporting suite covering start/stop times, route deviations, and idling. You get unlimited users and access on desktop, iOS, and Android.

For businesses that need driver behaviour monitoring – harsh braking, acceleration, and speeding alerts – the Professional Install plan costs £8.95 per vehicle per month. A qualified auto electrician fits the device behind your dashboard in 30–45 minutes, making it invisible to drivers. Both plans include Thatcham-approved devices, geofencing with email alerts, and a lifetime warranty on rented hardware.

Fleetsmart also offers add-ons including dash cameras, trailer tracking, driver ID fobs, and remote vehicle immobilisation. A public API is available for businesses that want to integrate tracking data with their own systems. UK-based phone and email support operates from their Wigan headquarters.

RAM Tracking costs approximately £12–£20/vehicle/month on 1–5 year contracts, bundling driver behaviour tools, a dedicated driver app, and a 10p/litre bp fuel card discount.

RAM Tracking is a Leeds-based vehicle tracking provider founded in 2004, making it one of the longest-established independent tracking companies in the UK. Unlike Fleetsmart’s transparent pricing, RAM no longer publishes rates online – third-party estimates put costs at approximately £12–£20 per vehicle per month, depending on the plan and contract length.

RAM offers three plans: Lite, Core, and Plus. The Lite plan is a manual tracking solution with 2-minute GPS updates and desktop-only access. The Core plan adds 1-minute updates, a mobile app, automatic mileage reporting, and driver behaviour monitoring. The Plus plan (RAM’s most popular) includes everything in Core plus the RAM Assist driver app, vehicle checks, accident and breakdown reporting, and an exclusive bp fuel card discount of 10p per litre.

That bp fuel card saving can be significant. A van covering 5,000 miles per month or filling up regularly could save over £300 per vehicle per year on fuel costs alone – potentially offsetting the higher monthly subscription compared to Fleetsmart. All plans include free professional installation and free onboarding and training from RAM’s UK-based support team.

The trade-off is contract commitment. RAM requires 1–5 year agreements with auto-renewal clauses – you must give notice before your renewal date to cancel. Longer contracts reduce the monthly rate (2-year contracts drop costs to approximately £10–£15/vehicle/month), but you lose the flexibility that Fleetsmart offers. RAM previously advertised rates from £8.99/vehicle/month on 5-year terms, though this pricing is no longer publicly available.

Pricing Breakdown: Fleetsmart vs RAM Tracking

Fleetsmart’s published pricing starts at £6.95/vehicle/month. RAM Tracking no longer publishes pricing but estimates range from £12–£20/vehicle/month depending on contract length and plan.

The pricing difference between these two providers is the single biggest factor for most fleet managers. Here is how costs compare for a 10-vehicle fleet over 12 months:

On raw subscription cost alone, Fleetsmart saves a 10-vehicle fleet approximately £726–£966 per year compared to RAM Tracking. However, RAM’s bp fuel card discount can close that gap – a fleet of 10 vehicles each saving £300/year on fuel returns £3,000 in fuel savings, far exceeding the subscription premium. The question is whether your drivers use bp stations frequently enough to realise that saving.

How to Choose Between Fleetsmart and RAM Tracking

Choose Fleetsmart for the lowest cost and contract flexibility. Choose RAM Tracking if your fleet needs driver management tools and can benefit from bp fuel card savings.

Choose Fleetsmart if you need

• The lowest possible monthly cost – £6.95/vehicle beats almost every UK competitor
• No contract commitment – perfect for seasonal businesses or fleets that may scale up and down
• Quick self-installation – OBD plug-in means no waiting for an engineer appointment
• Simple tracking for sole traders or micro-fleets – no minimum vehicle requirement and straightforward software

Choose RAM Tracking if you need

• Comprehensive driver management – the RAM Assist app provides vehicle checks, delivery proof, and accident reporting
• Fuel cost savings – the 10p/litre bp discount is valuable for high-mileage fleets
• Professional installation included – hidden wiring means drivers cannot tamper with or unplug the device
• A proven, established provider – founded in 2004 with 20+ years of UK fleet tracking experience

For most small fleets under 10 vehicles, Fleetsmart’s lower cost and flexibility will be the better fit. Larger fleets with regular bp fuel use and a need for driver management tools should request a RAM Tracking quote to see if the fuel savings offset the subscription premium. Either way, comparing quotes from multiple providers ensures you get the best deal – our full comparison of 8 UK vehicle tracking suppliers covers additional options including Quartix, Trakm8, and Samsara.

Our Verdict

Fleetsmart wins on price and flexibility at £6.95/vehicle with no contract. RAM Tracking wins on features, fuel savings, and driver management for fleets willing to commit to a contract.

Both Fleetsmart and RAM Tracking are solid UK vehicle tracking providers, but they serve different needs. Fleetsmart is the clear winner on value – at £6.95/vehicle/month with no setup fee and no contract, it is one of the cheapest GPS tracking options in the UK, backed by an exceptional 4.9/5 Trustpilot rating.

RAM Tracking earns its premium through bundled features that Fleetsmart does not offer: a dedicated driver app with vehicle checks and delivery proof, driver behaviour monitoring on mid-tier plans, and a bp fuel card discount worth up to £300+ per vehicle annually. If your fleet’s fuel costs are a major concern and your drivers regularly use bp stations, RAM could deliver better overall value despite the higher subscription.

For plant and machinery tracking, both providers support 12–24V battery vehicles, though Fleetsmart’s OBD self-fit option makes it easier to move devices between assets. If you are weighing other options entirely, our guides to Samsara vs Webfleet and Quartix vs Trakm8 cover the enterprise and mid-market alternatives.

Prices verified from provider websites and third-party sources as of February 2026. RAM Tracking pricing is estimated from third-party review data as the provider no longer publishes rates publicly.

Alex Morgan

Business Technology Analyst

Alex specialises in business technology and connected systems, covering vehicle tracking, fleet management, AI tools, and dash cams for UK companies. With a background in telematics engineering, he analyses how emerging technology can improve efficiency, safety, and cost control — helping businesses make informed decisions about the tools that drive their operations forward.

Reviewed by

James Hartley

Technology & Innovation Reviewer