RAM Tracking is a strong choice for UK SME fleets needing affordable GPS tracking with free installation. The bp fuel card discount (10p/litre) is genuinely unique among competitors. However, auto-renewal contract terms have drawn significant complaints – read cancellation terms carefully before signing.
RAM Tracking is one of the UK’s largest independent vehicle tracking providers, founded in Leeds in 2004. With over 340,000 vehicles tracked across 22,000+ SME customers, they sit in the mid-market between budget trackers like Rewire Security and enterprise platforms like Teletrac Navman.
In February 2025, RAM Tracking was acquired by Kerridge Commercial Systems (KCS), the parent company of Klipboard field service management software. This positions RAM as part of a broader ERP and field service stack – good for product development, but it introduces questions about long-term brand continuity.
We cover the latest figures in our AI fleet management guide.
We’ve reviewed RAM Tracking’s three plans, pricing, features, customer feedback, and how it compares to alternatives like Quartix and other leading providers. Here’s our honest assessment.
- The bp fuel card discount is genuinely unique - at 10p/litre, high-mileage fleets can offset the entire subscription cost through fuel savings alone
- RAM Assist bridges fleet tracking and field service management - job assignment, vehicle checks, and proof of delivery in one app. Few competitors offer this at the SME price point
- Product quality is strong (4.8/5 Trustpilot) - negative reviews are about contracts and billing, not the tracking platform itself
- Contract auto-renewal is a real risk - get cancellation terms in writing, set calendar reminders, and send notices via recorded delivery
- Not Thatcham approved - if your insurer requires Thatcham S5/S7 certification for theft recovery, RAM Tracking won’t qualify. Look at Thatcham-approved trackers instead
- KCS acquisition adds both opportunity and uncertainty - potential for better field service integration, but long-term brand continuity is unknown
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| Detail | RAM Tracking |
|---|---|
| Founded | 2004 (Leeds, UK) |
| Parent company | Kerridge Commercial Systems (KCS) – acquired Feb 2025 |
| Vehicles tracked | 340,000+ |
| Customers | 22,000+ SMEs |
| Pricing | From ~£12-£20/vehicle/month (custom quotes) |
| Installation | Free professional installation included |
| Contracts | 1-5 year terms (auto-renewal) |
| Trustpilot | 4.8/5 (2,114 reviews) |
| Our rating | 8.0/10 |
RAM Tracking Plans and Pricing
RAM Tracking offers three plans – Lite, Core, and Plus – estimated at £12-£20 per vehicle per month. Pricing isn’t published online; you must request a custom quote. Historically, prices started from £8.99/vehicle/month on 5-year contracts.
RAM Tracking no longer publishes pricing on their website, which makes direct comparison difficult. Based on third-party sources and historical data, here’s what we know about each plan:
| Feature | Lite | Core | Plus (Most Popular) |
|---|---|---|---|
| Estimated price | £12-£20/vehicle/month | £12-£20/vehicle/month | £12-£20/vehicle/month |
| GPS update frequency | Every 2 minutes | Every 1 minute | Every 1 minute |
| Desktop access | ✓ | ✓ | ✓ |
| Mobile app | ✗ | ✓ | ✓ |
| Driver app (RAM Assist) | ✗ | Limited | ✓ Full |
| Mileage reporting | Manual | Automatic | Automatic |
| Driver behaviour monitoring | ✗ | ✓ | ✓ |
| Vehicle checks | ✗ | ✗ | ✓ |
| Accident/breakdown reporting | ✗ | ✗ | ✓ |
| bp fuel card discount | ✗ | ✗ | ✓ (10p/litre) |
| Job management | ✗ | ✗ | ✓ |
| Free installation | ✓ | ✓ | ✓ |
The Lite plan is desktop-only with slower GPS updates – it’s the budget entry point but lacks the mobile app and driver behaviour monitoring that make fleet tracking genuinely useful. The Core plan adds these essentials. The Plus plan is where RAM Tracking differentiates itself, with the RAM Assist driver app, vehicle checks, and the bp fuel card discount.
Contract lengths range from 1 to 5 years. Longer contracts reduce the monthly rate – historically, the 5-year contract brought prices down to ~£8.99/vehicle/month. However, the auto-renewal terms on these contracts have generated significant customer complaints (see our Trustpilot analysis below).
- Always negotiate - RAM’s published “from” prices are the 5-year contract rate. Shorter contracts cost more per month but give you flexibility
- Ask for the exact auto-renewal terms in writing before signing. Specifically: how many days’ notice is required to cancel, and what happens if you miss the window
- Factor in the bp fuel card saving - at 10p/litre, a van doing 25,000 miles/year at 30mpg saves roughly £380/year on fuel alone
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The bp Fuel Card Discount: RAM’s Strongest Differentiator
RAM Tracking’s Plus plan includes an exclusive bp fuel card saving 10p per litre. No other UK fleet tracking provider offers an in-plan fuel discount at this level. For high-mileage fleets, the fuel saving alone can exceed the tracker subscription cost.
The bp fuel card discount is RAM Tracking’s clearest competitive advantage. No other UK fleet tracker – not Quartix, not Crystal Ball, not Teletrac Navman – includes a direct per-litre fuel saving within their tracking subscription.
| Annual mileage per vehicle | Approx. litres/year (at 30mpg) | Annual fuel saving (10p/litre) |
|---|---|---|
| 15,000 miles | 2,273 litres | £227 |
| 25,000 miles | 3,788 litres | £379 |
| 35,000 miles | 5,303 litres | £530 |
| 50,000 miles | 7,576 litres | £758 |
At 25,000 miles per year per vehicle – typical for a trade van – the 10p/litre saving translates to roughly £379 annually. If RAM Tracking’s Plus plan costs £20/vehicle/month (£240/year), the fuel card saving alone more than covers the subscription. This makes RAM Tracking effectively free for high-mileage fleets – a compelling proposition that no competitor can match. For a broader view of tracking costs across providers, see our vehicle tracking costs breakdown.
Not sure which to pick? Our Fleetsmart vs RAM Tracking comparison covers the trade-offs.
RAM Assist: Job Management for Field Service Teams
RAM Assist is a driver-facing mobile app available on the Plus plan. It goes beyond basic tracking into field service management territory – a notable step up from what Quartix or Crystal Ball offer at a similar price point. For a broader comparison of vehicle tracking mobile apps across providers, see our dedicated guide.
| RAM Assist Feature | What it does |
|---|---|
| Job Management | Managers assign jobs with instructions, deadlines, and priorities. Drivers see jobs on their phone with GPS verification of arrival and completion |
| Daily Vehicle Checks | Drivers complete pre-departure inspections with photo capture. Defects flagged to managers via traffic-light dashboard |
| Proof of Delivery | Photo evidence and customer signatures captured in-app – creates an audit trail |
| Incident Reporting | Accident and breakdown reporting with photos, timestamped and geolocated |
| Digital Timesheets | Automatic time tracking based on journey data and job completion |
For trades businesses (plumbers, electricians, HVAC engineers) who currently manage jobs via WhatsApp or paper, RAM Assist replaces multiple tools with one app. The daily vehicle check feature also helps with O-licence compliance – operators are legally required to ensure vehicles are roadworthy before each journey.
Platform and Dashboard
RAM Tracking’s desktop platform is functional and data-dense rather than visually polished. It’s designed for operations managers who need information quickly, not for executive dashboards.
| Platform Feature | Details |
|---|---|
| Live map | Real-time view of all vehicles with 30-second GPS refresh. Grid view alongside map shows vehicle status (moving/idle/stopped) |
| Timeline Tool | Standalone feature showing daily/weekly activity per vehicle with colour coding – unique to RAM, not found in Quartix or Crystal Ball |
| Geofencing | Draw custom zones on the map. Receive alerts on entry/exit. Useful for site management and unauthorised use detection |
| Reports | 15+ standard reports covering mileage, fuel, driver behaviour, and cost analysis. On-demand custom reports available |
| Maintenance | MOT and service reminders, vehicle history log, fault code display (OBD-connected vehicles) |
| DVLA licence checks | Automated driver licence verification – checks endorsements, validity, and categories. Saves manual compliance admin |
The Timeline Tool deserves specific mention. Most tracking platforms bury journey replay inside route history screens. RAM’s Timeline shows an entire day’s activity for one or multiple vehicles on a single screen, with colour-coded bars (green = moving, amber = idle, red = stopped). It makes patterns visible immediately – late starts, long lunches, excessive idle time – without generating reports.
Trustpilot Reviews: What Customers Actually Say
RAM Tracking scores 4.8/5 on Trustpilot from 2,114 reviews, with 90% rated 5 stars. The product is well-regarded. However, 114 one-star reviews reveal a consistent pattern of contract auto-renewal disputes and cancellation difficulties.
| Rating | Count | Percentage |
|---|---|---|
| 5 stars | 1,902 | 90% |
| 4 stars | 65 | 3% |
| 3 stars | 16 | 1% |
| 2 stars | 17 | 1% |
| 1 star | 114 | 5% |
The headline rating is excellent – 4.8/5 puts RAM Tracking ahead of most competitors. Positive reviews consistently praise the product quality, ease of use, and UK-based customer support. Many reviewers specifically mention the installation engineers by name, which suggests genuine satisfaction rather than incentivised reviews.
However, the 114 one-star reviews reveal a troubling pattern. Almost all negative reviews relate to contracts and billing, not product quality:
| Complaint pattern | What reviewers say |
|---|---|
| Auto-renewal trap | Contracts auto-renew without adequate notice. Customers report being locked into 3-year renewals they didn’t knowingly agree to, with retrospective bills of £3,000-£8,000 |
| Cancellation ignored | Cancellation requests sent by email reportedly ignored for months, followed by debt collection letters for years of unused service |
| No-show installation removal | Engineers confirmed to remove tracking units fail to appear, but RAM continues billing for units still in vehicles |
| Contract terms changed | At least one long-term customer (10+ years) alleges terms were modified without their knowledge |
This is a significant red flag. The product works well, but the sales and retention practices have generated enough complaints to warrant caution. If you do sign up, we recommend:
- Get the auto-renewal notice period in writing before signing - not just in the contract small print, but confirmed by your sales contact via email
- Set a calendar reminder 60 days before your contract end date to submit cancellation if needed
- Send cancellation notices via recorded delivery, not just email
- Keep all correspondence - if a dispute arises, you’ll need evidence of your cancellation attempt
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How RAM Tracking Compares to Alternatives
RAM Tracking’s bp fuel card discount and RAM Assist app give it clear advantages over Quartix for trades fleets. Quartix wins on contract flexibility and transparent pricing. Crystal Ball targets larger fleets with dashcam integration. For a full comparison, see our vehicle tracker comparison guide.
| Feature | RAM Tracking | Quartix | Crystal Ball | Teletrac Navman |
|---|---|---|---|---|
| Price/vehicle/month | ~£12-£20 (quote) | £9.99-£15.99 | ~£15-£25 (quote) | ~£20-£35 (quote) |
| Pricing published | ✗ | ✓ | ✗ | ✗ |
| Free installation | ✓ | ✗ (£50-£100) | ✓ | ✓ |
| Fuel card discount | ✓ (bp 10p/litre) | ✗ | ✗ | ✗ |
| Driver app with job management | ✓ (RAM Assist) | ✗ | ✗ | ✓ |
| Daily vehicle checks | ✓ (Plus) | ✗ | ✓ | ✓ |
| Dashcam integration | Add-on (£100-£200) | ✗ | ✓ (built-in) | ✓ |
| Contract flexibility | 1-5 year (auto-renew) | No lock-in available | Typically 3 years | Typically 3-5 years |
| Trustpilot rating | 4.8/5 (2,114) | 4.7/5 (~1,800) | 4.5/5 (~500) | 3.5/5 (~200) |
| Best for | SME trades fleets (5-50 vans) | SMEs wanting flexibility | Mid-size fleets with dashcam needs | Enterprise fleets (100+) |
Choose RAM Tracking if you run a trades fleet doing high mileage and the bp fuel card saving will offset your subscription cost. The RAM Assist job management is also a genuine advantage if you’re currently managing field jobs via WhatsApp or phone calls.
Choose Quartix instead if contract flexibility matters to you. Quartix publishes pricing online and offers no-lock-in contracts – you won’t face auto-renewal disputes. Quartix also has a stronger API for businesses that want to integrate tracking data into other systems.
Choose Crystal Ball instead if you need integrated dashcams or have a larger fleet (20+ vehicles). Crystal Ball’s SmartCam dashcam system is built into the platform, not an add-on, which simplifies management and billing. Read our commercial vehicle tracker comparison for more options.
The KCS Acquisition: What It Means for Customers
In February 2025, RAM Tracking was acquired by Kerridge Commercial Systems (KCS), which also owns Klipboard (field service management software). KCS serves 34,000+ customers across 76 countries – this was their 6th acquisition in 12 months.
For existing customers, the immediate impact is minimal – RAM Tracking continues operating as a standalone product with the same team in Leeds. But the strategic direction is clear: KCS wants to integrate RAM’s fleet tracking with Klipboard’s job scheduling and ERP capabilities to create an end-to-end field service platform.
The risk is that RAM Tracking gets absorbed into a larger platform and loses its SME focus. The opportunity is that integration with Klipboard could give RAM customers access to more sophisticated job management, invoicing, and CRM tools without switching providers. We’ll update this review as the integration develops.
Who RAM Tracking Is Best For
RAM Tracking is best suited to UK SME trades fleets of 5-50 vehicles – particularly plumbers, electricians, HVAC engineers, and delivery businesses doing high mileage. The bp fuel card and RAM Assist job management are its clearest advantages over competitors.
| Best for | Not ideal for |
|---|---|
| SME trades fleets (5-50 vehicles) | Solo vehicles or 1-2 van operations – see our sole trader guide instead |
| High-mileage fleets wanting fuel savings | Businesses needing Thatcham-approved theft recovery |
| Field service teams needing job management | Enterprise fleets (100+ vehicles) needing AI route optimisation |
| Businesses wanting free professional installation | Businesses needing contract flexibility or pay-monthly options |
| Companies needing DVLA licence check compliance | International operations outside UK |
If you’re comparing vehicle tracking options for your fleet, our best vehicle trackers comparison covers all the leading providers. For understanding the legal requirements around tracking employee vehicles, see our UK vehicle tracking laws guide.
Key Takeaways
RAM Tracking costs from £12.99/vehicle/month (3yr) or £16.99 (1yr). Free install, bp fuel card saves 10p/litre. Our verdict: 4/5.
