GoTo Connect is a cloud-based phone system that combines voice calling, video conferencing, messaging, and contact centre features on one platform. Formerly known as Jive Communications, it’s now part of GoTo (previously LogMeIn), owned by Francisco Partners and Elliott Management. The platform serves businesses of all sizes with unlimited auto-attendants, free calling to 50+ countries, and video meetings for up to 250 participants.
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We compared GoTo Connect against RingCentral, Dialpad, and Vonage for UK businesses. GoTo Connect’s standout feature is its drag-and-drop Dial Plan Editor for building multi-level call routing — no technical knowledge required. The free international calling to 50+ countries is also genuine value for businesses with global clients. However, UK pricing is quote-based only (no published GBP rates), the mobile app lags behind the desktop experience, and analytics are basic compared to Dialpad’s AI-powered insights. best VoIP providers for UK businesses Dialpad RingCentral Vonage
- Plans start at £12 per user monthly - but pricing jumps significantly for advanced features like contact centre functionality
- Best for mid-sized businesses needing 20-100 users - offers strong unified communications without enterprise complexity
- Limited customisation options compared to competitors - fewer integrations than RingCentral or similar platforms
- 30% more expensive than basic VoIP providers - but includes video conferencing & messaging in base price
GoTo Connect Pricing
GoTo Connect does not publish UK pricing. US reference pricing is $26-$80/user/month across three plans. UK businesses must contact sales for a GBP quote, making price comparison difficult.
GoTo Connect restructured its plans in 2025. There are now three tiers — Phone System, Connect CX, and Contact Centre — but no GBP pricing is published. All UK quotes require a sales conversation.
| Plan | US Reference Price | UK Price | Key Features | Best For |
|---|---|---|---|---|
| Phone System | ~$26/user/month | Quote required | Cloud phone, unlimited auto-attendants, call queues, video (250 people), SMS, 50+ country calling | SMEs wanting solid phone + video |
| Connect CX | ~$34/user/month | Quote required | Everything in Phone System + advanced analytics, customer engagement tools, workforce management | Customer-facing teams |
| Contact Centre | ~$80/user/month | Quote required | Full omnichannel contact centre, AI chat analysis, supervisor dashboards, queue callbacks | Dedicated call/contact centres |
For comparison, providers with published UK pricing include RingCentral from £12.99/user, Dialpad from £12/user, Vonage from £10/user, and bOnline from £9.95/user. Without published GBP rates, you’ll need to request a quote and compare directly. bOnline
Key Features
GoTo Connect includes unlimited auto-attendants with a visual dial plan editor, free calling to 50+ countries, video meetings for 250 participants, SMS, and integrations with Microsoft 365, Google Workspace, and Salesforce.
Call Management
GoTo Connect’s Dial Plan Editor is its most distinctive feature. It’s a visual drag-and-drop tool that lets you build complex call routing workflows — multi-level IVR menus, time-based routing, ring groups, call queues — without any technical knowledge. Most competitors either charge extra for this level of customisation or require IT involvement.
Other call management features include unlimited ring groups and call queues, call recording and voicemail-to-email, virtual fax manager, 1,000 shared toll-free minutes per account, and real-time analytics and reporting.
Video and Collaboration
Video meetings support up to 250 participants on all plans — more generous than most competitors at similar price points. You also get business SMS and MMS, team messaging, and integrations with Microsoft 365, Google Workspace, Salesforce, and other business tools.
International Calling
Free calling to landlines in 50+ countries is included as standard — a genuine differentiator for businesses with international clients. Vonage includes fewer countries on its base plan, and RingCentral charges extra for international bundles. If your team makes regular calls to Europe, North America, or Asia-Pacific, this feature alone could justify GoTo Connect’s pricing.
Where GoTo Connect Falls Short
GoTo Connect’s mobile app lags behind its desktop experience, analytics are basic compared to Dialpad’s AI tools, the interface can feel cluttered, and there’s no published UK pricing.
Mobile app: Users consistently report that the mobile app doesn’t match the desktop experience. Features are limited, and the interface can feel clunky. If your team relies heavily on mobile, Dialpad and Vonage have stronger mobile apps.
Analytics: Reporting is functional but basic. You get call volumes, wait times, and standard metrics, but nothing approaching the AI-powered transcription, sentiment analysis, and coaching insights that Dialpad offers on all plans.
Interface complexity: The admin portal has a lot of features, which means a steeper learning curve. Smaller businesses may find the breadth of options overwhelming compared to simpler platforms like bOnline.
UK pricing: No published GBP pricing means you can’t compare costs without a sales call. This puts GoTo Connect at a disadvantage for price-conscious UK businesses used to transparent per-user rates.
How GoTo Connect Compares
GoTo Connect offers broader features than NBC and bOnline, matches RingCentral on most capabilities, but trails Dialpad on AI and mobile experience. Its free 50-country calling is unique among competitors.
| Feature | GoTo Connect | RingCentral | Dialpad | Vonage | bOnline |
|---|---|---|---|---|---|
| UK Price from | Quote only | £12.99/user | £12/user | £10/user | £9.95/user |
| International calling | 50+ countries free | Paid add-on | Limited | Fewer countries | UK only |
| Video meetings | 250 participants | 200 participants | 10-150 | 200 participants | No |
| Visual dial plan | Yes (drag-and-drop) | Basic | Basic | No | No |
| CRM integrations | Yes | 300+ apps | Yes | Yes | Limited |
| AI features | Contact Centre tier | Yes | Yes (all plans) | Limited | No |
| Mobile app quality | Average | Good | Excellent | Good | Basic |
| Trustpilot | ~3.8/5 | 3.6/5 | 4.2/5 | 3.4/5 | 4.6/5 |
Company Background
GoTo Connect was formerly Jive Communications, acquired by LogMeIn in 2018, rebranded to GoTo in 2022. Now owned by private equity firms Francisco Partners and Elliott Management, serving millions of users globally.
The corporate history matters for stability assessment. GoTo Connect started as Jive Communications, was acquired by LogMeIn in 2018, and rebranded to GoTo Connect in June 2020. LogMeIn itself rebranded as GoTo in February 2022. The company is privately held by Francisco Partners and Elliott Management — two large private equity firms.
GoTo also operates GoTo Meeting, GoTo Webinar, GoTo Resolve (IT management), and LastPass (password management). The parent company serves tens of millions of users globally. The UK is included in GoTo Connect’s free international calling zone, and UK phone numbers are available for ordering. However, there’s no dedicated UK office or UK-specific support team — support is global.
Our Verdict on GoTo Connect
GoTo Connect: free calling to 50+ countries, visual dial plan editor, video for 250 people. No UK pricing published. Full feature comparison inside.
GoTo Connect is a capable all-in-one platform with standout international calling and a powerful dial plan editor, but the lack of UK pricing transparency and weaker mobile app hold it back from the top tier.
GoTo Connect is a solid choice for businesses that make international calls regularly and want a single platform for phone, video, and messaging. The dial plan editor is genuinely best-in-class for building complex call routing without technical help. If you have clients in multiple countries, the free 50-country calling package is a material cost saving.
For UK-only businesses that just need domestic calling, the value proposition is weaker. RingCentral offers more integrations with transparent pricing. Dialpad has stronger AI features and a better mobile app. bOnline is simpler and cheaper. GoTo Connect’s niche is the business that needs international reach and visual call management — if that’s you, it delivers.
Compare GoTo Connect against our top-rated business phone systems or read our VoIP providers comparison for the full picture.
