Kriya (formerly MarketFinance and before that MarketInvoice) is a UK-based invoice finance and B2B payments platform that has advanced over £3.2 billion to UK businesses since 2010. Now owned by Allica Bank following an October 2025 acquisition, Kriya offers selective invoice discounting from 1% per invoice with no long-term contracts, plus a growing B2B Buy Now Pay Later product used by partners including Stripe. This is our independent review for 2026.
- £3.2 billion advanced to date - Substantial lending track record demonstrates established market presence and client trust
- Best for tech and professional services - Digital-first platform suits modern B2B businesses with online invoicing systems
- Fees start at 1.5% per month - Mid-market pricing versus Bibby’s 0.75% but includes comprehensive digital platform
- 72-hour funding decisions - Faster than traditional banks but slower than pure fintech competitors like MarketFinance
- No minimum contract length - Flexible terms beat Close Brothers’ 12-month minimum commitment requirements
Kriya Review: Key Facts
Kriya offers selective invoice discounting (fund individual invoices on a pay-as-you-go basis, no long-term contract) and confidential whole-ledger discounting for larger businesses. It is rated 4.1/5 on Trustpilot (580 reviews). Eligibility is limited to UK and Irish limited companies and LLPs – sole traders are not accepted. Minimum turnover is £100,000 for selective discounting and £500,000 for whole-ledger. Owned by Allica Bank since October 2025. Our Best Invoice Factoring Companies UK 2026 breaks this down further. See our Invoice Discounting UK for the full picture.
| Factor | Detail |
|---|---|
| Formerly known as | MarketInvoice (to 2019), MarketFinance (to 2022) |
| Ownership | Allica Bank (acquired October 2025) |
| FCA status | FCA supervised for AML (FRN: 750199) – invoice finance is not an FCA-regulated activity |
| Trustpilot | 4.1/5 – 580 reviews (“Great”) |
| Total advanced | £3.2bn+ |
| Min. turnover (selective) | £100,000 |
| Min. turnover (whole-ledger) | £500,000 (or £250,000 with credit control outsourced) |
| Advance rate | Up to 90% |
| Funding speed | Within 24 hours |
| Entity requirement | Limited company or LLP only – sole traders not accepted |
Kriya Products
Kriya’s core product is selective invoice discounting – businesses upload specific invoices and receive up to 90% of their value within 24 hours, on a pay-as-you-go basis with no long-term contract. For businesses wanting to fund their entire sales ledger automatically, Kriya offers confidential whole-ledger discounting (client retains credit control; requires a Barclays trust account). Kriya also offers contract finance (advance against retainer/project revenue) and a B2B Buy Now Pay Later product for buyers at merchant checkouts.
Contract finance allows businesses to borrow against future contract or retainer revenue – useful for professional services firms, agencies, and SaaS businesses with recurring contracts. Rather than waiting for invoice terms, contract finance advances cash based on the committed future revenue stream. Minimum turnover for contract finance is £300,000 with at least 2 years of trading history.
Selective invoice discounting is Kriya’s most flexible product. Rather than committing your entire ledger, you choose which invoices to fund – useful when you only need occasional cash flow support. The pay-as-you-go fee (1–3% per invoice, depending on volume and payment timescales) avoids the fixed service charge typical of traditional whole-ledger facilities. There is no minimum usage requirement.
Whole-ledger confidential discounting is Kriya’s facility for larger businesses wanting ongoing working capital against all outstanding invoices. The facility is confidential – your customers are unaware of Kriya’s involvement; they pay into a Barclays trust account set up in your business name. Pricing switches to a monthly subscription model plus a smaller per-invoice charge. Requires £500,000+ turnover (or £250,000 if you outsource credit control).
B2B PayLater is Kriya’s fastest-growing product – a merchant-facing Buy Now Pay Later solution where Kriya pays the supplier immediately while extending payment terms (30, 60, or 90 days) to the buyer. Kriya is Stripe’s first PayLater partner in the UK, and the technology powers B2B trade payment acceptance for merchants including Halfords B2B.
Kriya Fees and Rates
Kriya charges 1–3% of invoice value per invoice for pay-as-you-go selective discounting – the specific rate depends on invoice size, debtor quality, expected payment timescale, and volume. There are no setup fees or long-term contract commitments on the PAYG product. Whole-ledger discounting switches to a monthly subscription plus a smaller per-invoice charge – pricing is quoted individually after assessment. Kriya does not publish its full rate schedule.
The 1–3% per-invoice fee range positions Kriya’s selective discounting at a similar or slightly higher cost than traditional whole-ledger invoice finance when used regularly – the premium reflects the flexibility of no minimum commitment and no long-term contract. For businesses needing ad-hoc funding (2–4 invoices per month), pay-as-you-go selective discounting is typically more cost-effective than a whole-ledger facility with a fixed monthly service charge. For more on this, read our Business Finance Costs & Rates 2026.
Kriya Eligibility
Kriya requires applicants to be UK or Irish limited companies or LLPs – sole traders, partnerships, and LLP equivalents outside these jurisdictions are not eligible. Minimum annual turnover is £100,000 for selective invoice discounting (1 year trading minimum), rising to £500,000 for whole-ledger discounting (2 years trading minimum, or 1 year if credit control is outsourced to Kriya). No director can be bankrupt or subject to a disqualification order.
Kriya Customer Reviews
Kriya is rated 4.1/5 on Trustpilot with 580 reviews (rated “Great”). Positive reviews consistently highlight: fast turnaround on invoice verification and funding, a reliable self-serve portal, and knowledgeable account managers. Negative reviews cite slower-than-expected communication during complex cases and occasional platform glitches – some negative reviews relate to Kriya’s consumer-facing B2B BNPL product (used by Halfords) rather than its business invoice finance offering.
Looking at the Trustpilot review breakdown in detail: 84% of reviews are 5-star, with a small but notable cluster of 1-star reviews (5%). The negative reviews tend to fall into two categories: (1) delays in verifying individual invoices when debtor data is limited, and (2) confusion from consumers who encountered Kriya’s B2B PayLater product at retail checkouts and mistakenly review the business invoice finance product. Kriya has not responded publicly to most negative reviews on Trustpilot, which is a missed opportunity for reputation management.
Kriya vs Alternatives
Kriya’s key advantage over traditional invoice finance providers is selective, pay-as-you-go funding with no long-term contract – useful for businesses that need occasional cash flow support rather than a permanent facility. Its weakness is the Ltd Co / LLP restriction and £100,000 minimum turnover. For smaller businesses or sole traders, Novuna Business Cash Flow (min. £50,000 turnover) is more accessible. For businesses wanting the lowest ongoing cost on a high-volume ledger, a traditional whole-ledger factoring facility may offer better economics than Kriya’s per-invoice pricing. You can compare options in our What Is Invoice Factoring?.
| Factor | Kriya | Novuna Business Cash Flow | Pulse Finance |
|---|---|---|---|
| Min. turnover | £100,000 | £50,000 | ~£350K–£1M (factoring) |
| Sole traders | No | Likely yes | Not explicitly stated |
| No long-term contract | Yes (PAYG) | 6-month trial period | Not stated |
| Funding speed | 24 hours | 24 hours | 24 hours |
| Credit control option | Client manages (discounting) | Novuna manages (factoring) or client (discounting) | Pulse manages (factoring) or client (discounting) |
| Trustpilot | 4.1/5 (580 reviews) | 4.8/5 Feefo | 4.3/5 (9 reviews) |
Is Kriya Right for Your Business?
Kriya is well-suited for UK limited companies and LLPs with £100,000+ turnover that want flexible, no-contract invoice discounting and a digital self-serve experience. It is the strongest choice for businesses that need to fund selected invoices occasionally rather than maintain a permanent whole-ledger facility. It is not suitable for sole traders, businesses under £100,000 turnover, or those who want their finance provider to manage credit control (Kriya’s products are discounting-based – you retain credit control).
Pros and Cons
Kriya Finance review: PAYG invoice finance for UK SMEs. Advances up to 95% within 24 hours, no minimum contract. Trustpilot 4.1/5.
