
n8n is the open-source workflow automation platform that gives businesses full control over their data and infrastructure. Unlike Zapier and Make, n8n can be self-hosted on your own servers — meaning no data leaves your premises. For UK businesses handling sensitive personal data, operating in regulated industries, or simply wanting to avoid recurring SaaS costs, n8n offers a fundamentally different approach to automation.
This review covers n8n’s pricing, capabilities, limitations, and whether the trade-off between power and complexity is worth it for your business in 2026.
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- n8n is free to self-host with unlimited workflows - the only major automation platform with no per-task pricing and full source code access
- Cloud plans start at €20/month (~£17) for 2,500 executions - significantly cheaper than Zapier (£15/month for 750 tasks) at scale
- 400+ integrations with developer-level flexibility - supports custom JavaScript/Python nodes, HTTP requests, and complex branching logic
- Best for businesses with technical staff - the visual workflow builder is powerful but has a steeper learning curve than Zapier or Make
- Self-hosting gives full data control for GDPR compliance - run on your own servers with no data leaving your infrastructure
n8n Pricing for UK Businesses
n8n offers two fundamentally different pricing models: self-hosted (free, you provide the server) and cloud-hosted (paid, n8n manages infrastructure). This distinction makes n8n unique in the automation market.
| Option | Monthly Cost | Approx. GBP | Executions | Key Features |
|---|---|---|---|---|
| Community (self-hosted) | Free | £0 | Unlimited | All features, your infrastructure, community support |
| Starter (cloud) | €20 | £17 | 2,500 | Managed hosting, 5 active workflows, email support |
| Pro (cloud) | €50 | £42 | 10,000 | 15 active workflows, execution history, global variables |
| Business (cloud) | €800 | £667 | 40,000 | SSO/SAML, Git integration, multi-environment, 200+ concurrent |
| Enterprise | Custom | Custom | Unlimited | Dedicated account manager, custom SLA, audit logs |
Critical pricing difference: n8n counts executions per workflow run, not per step. A workflow with 20 nodes that runs once equals one execution. On Zapier, the same workflow would consume 20 tasks. On Make, 20 operations. This makes n8n’s cloud plans dramatically cheaper per unit of work than either competitor.
The self-hosted option is genuinely free with no feature restrictions — you get the full platform including all 400+ integrations, unlimited workflows, and unlimited executions. The only cost is your server (a basic VPS from £5–£20/month handles most SME workloads) and the time to set it up and maintain it.
Important for UK businesses: Self-hosting means your automation data stays on servers you control — in the UK, in the EU, or wherever your compliance requirements dictate. This is the primary reason regulated businesses choose n8n over cloud-only alternatives.

What n8n Does Well
n8n’s strengths centre on flexibility and control — areas where closed-source platforms are structurally limited.
Full Self-Hosting and Data Control
This is n8n’s defining advantage. Your automation data never leaves your infrastructure. For UK businesses subject to FCA regulations, NHS data handling requirements, legal privilege rules, or strict client confidentiality agreements, self-hosting is not a nice-to-have — it is a compliance requirement. Neither Zapier nor Make can offer this.
No Per-Task Pricing (Self-Hosted)
Self-hosted n8n has no usage limits. Run 100 workflows or 100,000 executions per month — the cost is the same (your server hosting fee). This makes n8n dramatically cheaper at scale than any cloud-based alternative. A business processing 50,000 operations monthly would pay £0 on self-hosted n8n versus hundreds of pounds on Zapier or Make.
Developer-Friendly Flexibility
n8n supports custom JavaScript and Python code within workflows, allows you to build custom nodes for any API, and provides full access to the source code for modification. This means any integration is possible — even with legacy systems, proprietary databases, or internal tools that have no public API. For businesses with developers on staff, this flexibility is transformative.
AI Integration
n8n has strong AI capabilities built in, including native integration with OpenAI, Anthropic Claude, Google Gemini, and local LLMs. You can build AI agents, RAG (retrieval-augmented generation) pipelines, document processing workflows, and intelligent routing systems directly within n8n. The AI nodes are well-documented and actively developed.
Where n8n Falls Short
n8n’s power and flexibility come with real trade-offs that disqualify it for some businesses.
Technical Skill Required
Self-hosted n8n requires Docker knowledge, server administration, SSL certificate management, and basic networking. Even the cloud version has a steeper learning curve than Zapier or Make. Non-technical business owners will struggle with n8n without developer support. Budget 8–16 hours for initial setup and learning, compared to 30 minutes with Zapier.
Smaller Integration Library
n8n offers approximately 400 native integrations — far fewer than Make’s 3,000 or Zapier’s 8,000. The HTTP Request node can connect to any API, but this requires understanding API documentation, authentication methods, and data formats. For non-technical users, missing native integrations are a genuine barrier.
Self-Hosting Maintenance
Running your own n8n instance means you are responsible for updates, backups, security patches, monitoring uptime, and scaling infrastructure. If your server goes down at 2 AM, your automations stop until someone fixes it. Cloud platforms handle all of this automatically. Budget 2–4 hours per month for maintenance, or use the cloud plan to avoid this entirely.
Community Support Only (Free Tier)
The self-hosted version comes with community forum support only — no SLA, no guaranteed response times. For mission-critical automations (payment processing, lead routing), this can be a risk. The cloud and enterprise plans include email support and SLAs respectively.
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n8n vs Zapier vs Make: Comparison
The three platforms serve different segments of the market. This comparison helps UK businesses identify which fits their specific situation.
| Factor | n8n | Make | Zapier |
|---|---|---|---|
| Lowest cost | £0 (self-hosted) | ~£7/month | ~£16/month |
| App integrations | 400+ (plus custom) | 3,000+ | 8,000+ |
| Ease of use | Developer-friendly | Power-user level | Beginner-friendly |
| Self-hosting | Yes — full control | No | No |
| Custom code | JavaScript + Python | Limited | Very limited |
| AI capabilities | Strong — native LLM nodes | Growing | ChatGPT integration |
| Data residency | You choose (self-host) | EU servers | US servers |
| Best for | Developers, regulated industries | Power users, cost-conscious | Non-technical teams |
For a detailed comparison of the two cloud platforms, see our Zapier review and Make review.
Who Should Use n8n?
n8n is the right choice for UK businesses that match most of these criteria:
- Developer or technical team member available for setup and maintenance
- Data residency requirements that prohibit sending data to third-party cloud platforms
- High-volume automation needs where per-task pricing becomes prohibitively expensive
- Need for custom integrations with proprietary systems, legacy databases, or internal APIs
- AI-powered workflows that require LLM integration, document processing, or intelligent routing
- Budget constraint that makes ongoing SaaS subscriptions unappealing when self-hosting is feasible
If your team lacks technical capacity, choose Zapier (simplest) or Make (best value). If you have developers but do not need self-hosting, Make’s cloud platform offers a good middle ground between n8n’s complexity and Zapier’s simplicity.
Getting Started with n8n
The fastest way to evaluate n8n is through the cloud trial — no server setup required. If you decide to self-host, the recommended approach for UK businesses is:
- Start with n8n cloud: Use the free trial to test whether n8n’s workflow builder suits your needs before investing time in self-hosting
- Self-host on a UK VPS: Providers like Hetzner (Falkenstein/Nuremberg data centres), DigitalOcean (London region), or AWS (eu-west-2, London) ensure data stays in the UK or EU
- Use Docker Compose: n8n provides official Docker images. A basic setup with PostgreSQL and n8n takes 30–60 minutes for someone comfortable with the command line
- Start with AI workflows: n8n’s AI nodes are its strongest differentiator. Build a document classifier, email triage agent, or meeting summary pipeline as your first project
For businesses without technical staff, consider hiring an n8n specialist consultant for the initial setup. Several UK consultancies (Barsbank, AI Agency Plus, Lotusbrains) specialise in n8n deployment and can have you running within a week for £1,000–£3,000.
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✓ Expert recommendations tailored to your business
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n8n is free to self-host with unlimited workflows. 400+ integrations, full data control, AI nodes. Best for UK businesses needing compliance.









